Ecoresponsability

Pack:News

PPWR: the European Commission’s Guidance

On 30 March 2026, the European Commission published its guidelines on the application of Regulation (EU) 2025/40 on packaging and packaging waste, along with a FAQ, to ensure the uniform application of the new rules and to address stakeholders’ practical questions.

Minimalist and refillable: the future of makeup packaging

According to a recent study by GlobalData, a data analytics and consulting firm, environmental awareness, financial pressures, and increasing attention to waste generated by the cosmetics industry are transforming consumer behavior in the makeup sector.

Practical guide for brands: sustainable packaging and claims

Cosmetics shelves are now overflowing with “green” promises. Packaging is covered with claims, also known as “claims.” These messages target consumers looking for more responsible products, but sometimes struggle to explain exactly what they cover. If poorly framed, they expose brands to the risk of greenwashing, misunderstanding, and ultimately, a loss of trust. What should we make of these claim...

Cosmetics Deposit Coalition: initial progress report

After two years of work, the “Cosmetics Deposit Coalition” has delivered its first field report on the reuse of containers. Bringing together some twenty brands, distributors, and logistics and washing partners, the collective (led by Circul’R, with 70% funding from Citeo) presented its findings at a round table during Paris Packaging Week 2026.

Cosmetic refills: what is (still) slowing down the switchover

At Paris Packaging Week 2026, Élodie Fisicaro, Sustainable Development Project Manager at FEBEA, presented the findings of a study on refillable cosmetics. The aim was to gain a better understanding of consumers’ expectations, motivations, and barriers in order to accelerate the adoption of these reusable solutions.

Monday, February 15, 2016

Packaging, the first representation of a cosmetic product

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Packaging is the first thing consumers see of a cosmetic product: its look, codes, and technicity strongly impact the perception of the product itself...

Tuesday, January 5, 2016

The six packaging trends in 2016 (Mintel)

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Looking ahead to 2016, the market research firm Mintel has announced six key trends set to impact global packaging markets over the next year, includi...

Wednesday, February 25, 2015

The complexity of mascara packaging delivers the desired lash look

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Unlike other colour cosmetics, mascara packaging plays an integral part in consumers’ experience and it is no wonder we have seen so many innovations ...

Tuesday, February 17, 2015

Cosmetics: tomorrow’s packaging

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New technologies for premium conditioning, ecosustainability, or for optimizing the effect of formulas… cosmetics packaging innovations keep developin...

Monday, December 8, 2014

Evaluating packaging safely

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Now that Cosmetics Regulation 1223/2009 has taken effect, the product safety report must include ‘the relevant characteristics of packaging material, ...

Thursday, December 4, 2014

Retro"French" packaging

The scent of old times takes hold of beauty for the holidays. Make-up, soaps, cosmetic care, perfumes… vintage is in fashion and makes its (eternal) r...

Thursday, November 20, 2014

The return of the aluminium tube

With its old-fashioned air, it seduces and reassures, evoking in turn authentic beauty and medicinal ointments. He's making his comeback this winter i...

Monday, November 17, 2014

Initiated in 2005 by the International Packaging Exhibition, the Packaging Observatory is a prospective tool that puts supply and demand in the packag...

Wednesday, July 30, 2014

Cosmetic packaging market 2013-2019

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Packaging is one of the main selling factors of cosmetics, and companies look to innovate in order to improve aesthetics of the product to boost sales...

Thursday, July 3, 2014

High desirability" cases for mascara

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Until now, this darling of our make-up was not very pretty to look at… That will change in September. Jewelry bottles, inlays of real lace, precious s...

Tuesday, April 1, 2014

Legal protection: cosmetic packaging and its commercial function

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The different functions of packaging correspond to different modes of legal protection. If we consider it under its commercial function, it is to ensu...

Tuesday, April 1, 2014

Cosmetic packaging: which method of legal protection to choose?

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