Sustainability in the cosmetics industry is no longer just about reducing its environmental impact. The challenge now is to become regenerative—that is, to give back more than we take. The industry already has all the tools to achieve this. What is missing is the decision to put them to use, and the courage to report on them honestly. This is the conviction that Ruth Andrade, Director of Sustainability at Lush, came to defend at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025).