What has happened over the past six months? In this “International Trends” section of the Summer Round-up, CosmeticOBS takes a tour of the global beauty markets. From the Middle East to the United States, via China, India, Indonesia, and sub-Saharan Africa, local dynamics are becoming clearer. In mature markets, brands are challenging their models: TikTok Shop is gaining momentum in the US, connected and identity-based beauty is asserting itself in the Gulf, and premium skincare is accelerating in China. In emerging markets, a young, ultra-connected and demanding generation is taking center stage. In India and Indonesia, routines are becoming more intense and expectations more professional. In Africa, hair and skin care needs are shaping a rapidly evolving market.