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Articles
Articles in chronological order
All articles in chronological order
Monday, October 26, 2015
Brands: the keys to success
How can a brand become a market leader? Which factors can help it differentiate itself and reach the No.1 position? And how can these factors apply to...
Thursday, October 22, 2015
Massage Posturology
Many massage professionals have understood that their body is their main working tool. It is precious and taking care of it is therefore essential. Ho...
Thursday, October 22, 2015
Foresight is a difficult exercise, although ! (and Cosmetic 360)
Foresight has always been a very difficult exercise. Psychics or mediums of all kinds or experts were very wrong in the interpretation that one could ...
Wednesday, October 21, 2015
Beauty’s paradoxical trends
We live in the era of the reconciliation of opposites… which can involve most paradoxical situations. This has implications on the trends underlying t...
Wednesday, October 21, 2015
Make-up: Bordeaux at will!
Elegant and so French, Bordeaux is really the cosmetic colour of the season. On lips and nails. But he is also making a remarkable entrance this winte...
Wednesday, October 21, 2015
Parabens found in dolphins
Parabens are in thousands of products (cosmetics, foods, drugs) and, at low levels, in the vast majority of consumers. Now scientists report for the f...
Wednesday, October 21, 2015
Beerrology
Beer, like wine or chocolate, should also have benefited, in the abundance of multifunctional products, from the rapprochement between food and cosmet...
Tuesday, October 20, 2015
Cosmetics: a French pride... that remains unknown
The Fédération des Entreprises de la Beauté (FEBEA) has just published the results of a study, conducted at its request by the IPSOS Institute, on the...
Tuesday, October 20, 2015
In brief: No more plastic microbeads in California
The state of California has just decided the ban of plastic microbeads in cosmetic products. At least six other states have passed laws restricting mi...
Monday, October 19, 2015
A corrigendum to the Cosmetics Regulation
A typo had slipped into the French text of Regulation 2015/1190, amending Annex III of Cosmetics Regulation 1223/2009, in particular for the condition...
Monday, October 19, 2015
Men and beauty: the new cosmetics Eldorado
Men’s beauty market is bubbling with excitement. Men have become style experts, they can now control their appearance, and they put forward their own ...
Sunday, October 18, 2015
DD Magazine
Friday, October 16, 2015
The 50 World Champions in Consumer Goods
OC&C Strategy Consultants publishes the 13th edition of the 50 World Consumer Goods championships in all sectors, including hygiene and beauty. Wi...
Friday, October 16, 2015
My Beauty notebook
Here is a notebook dedicated to beauty, designed as a tutorial, to become an expert in the care and enhancement of the face, hair and nails. A preciou...
Thursday, October 15, 2015
Rare perfumes: specificities, communication strategy and sales arguments
The market of niche perfumes is booming. What are their specificities? What communication strategy should be adopted to promote them, attract customer...
Thursday, October 15, 2015
Perfumes: the coffee note
Its sweet and toasty fragrances perfume today's perfumery. New absolutes give it tastier and sweeter notes. Between chocolate accents and leathery, sm...
Wednesday, October 14, 2015
The cosmetics market in Croatia
New publication in the framework of the partnership between L'Observatoire des Cosmétiques and Business France (national public operator at the servic...
Wednesday, October 14, 2015
Cosmetics preservatives: globally safe, according to Denmark
Denmark pays considerable attention to the safety of preservatives in cosmetic products – it was the first European country to ban certain parabens fr...
Tuesday, October 13, 2015
The state of the European haircare market, by Datamonitor
According to Canadean data, conditioners experienced the highest growth in the haircare space from 2014-15. As consumers have become more demanding in...
Tuesday, October 13, 2015
Aqua... or water in cosmetics!
Our body comprises 65% to 70% of water (the figure depends on the age or the body mass…) Our cosmetics almost match this figure, or may even be higher...
Monday, October 12, 2015
Radio France Bleu Haute-Normandie
Monday, October 12, 2015
Trademark: the best practice of protection
It is essential for brands to protect their trademark – even fundamental. Which one should they choose? What should they pay attention to when filing ...
Monday, October 12, 2015
Cosmetic 360 Fair trade: first edition
More than 150 exhibitors, a third of them from overseas, are expected to attend the first edition of the international Cosmetic 360 trade fair, organi...
Friday, October 9, 2015
Cosmetic product design: the formulation
Using many scientific disciplines, the formulation implies a real know-how and a perfect knowledge of the raw materials, the physico-chemistry of the ...
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