At the 4th B.I.O. N’Days, the global event dedicated to organic innovation held by Organics Cluster in Valence, France, last April 6-7, 2016, Laura Koeppler, Asian market specialist and founder of the Beauté de Porcelaine website, presented an overview of cosmetics in South Korea: consumer profiles, beauty rituals, and latest trends.
Laura Koeppler is a digital communication and webmarketing consultant and trainer. As a beauty market specialist of South Korea, a country she often travels to, since 2014, she has been developing and hosting Beauté de Porcelaine , a news website dedicated to Asian cosmetics and the K-beauty phenomenon.
South Korea, a powerful market
With a 6.6 billion euro turnover in 2013, the Land of the Morning Calm is a mature cosmetics market that can boast about lying 15 years ahead of other countries in terms of research & development. It represents the 3
rd
consumer market in Asia, after China and Thailand.
As a hotbed of innovation and global cosmetics trends, it is the first exporting country in Asia, which will represent 80% of the global turnover in 2019. Exports to France rose by 140.3% in 2015, reaching 15 million US dollars.
As it presents a huge commercial potential, there is an increased competition between cosmetics brands, which feeds a breakneck quest for novelty and innovation: more than a hundred brands are created every year.
The organic segment
The craze for organic cosmetics in South Korea is recent and …
