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Congresses
Horizon 2045: four scenarios to prepare for the future
To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairman of Greentech, in partnership with Burson and Comptoir Prospectiviste. The task: to imagine four po...
Retail in the age of the experience
To mark CEW France’s Beauty Day 2026, a round-table discussion brought together Catherine Spindler (President of Sephora for Europe and the Middle East) and Hubert de Malherbe (Director of the design agency Malherbe Paris) to address a single question: what will the shop of the future look like in ten years’ time? Their answers both centre on experience and emotion.
Impact, comparison, brand and stocks in Directive (EU) 2024/825
During a webinar held on 12 June 2026, Ambroise Pascal, the DGCCRF’s Ecological Transition Officer, and his team addressed the key issues raised by the entry into force of Directive (EU) 2024/825, which aims to combat commercial practices amounting to greenwashing. The final section of their presentation covered claims of carbon neutrality, comparison services, brands and product names, and the is...
Claims in Directive (EU) 2024/825
During a webinar held on June 12, 2026, Ambroise Pascal, the DGCCRF’s Delegate for Ecological Transition, and his team addressed the main issues raised by the implementation of Directive (EU) 2024/825, which aims to combat commercial practices that amount to greenwashing. The second part of their presentation focused on generic environmental claims and future environmental claims.
Sustainability labels in Directive (EU) 2024/825
During a webinar held on 12 June 2026, Ambroise Pascal, the DGCCRF’s Ecological Transition Officer, and his team addressed the key issues raised by the entry into force of Directive (EU) 2024/825, which aims to combat commercial practices amounting to greenwashing. The first major section of their presentation focused on sustainability labels (and the subsequent question-and-answer session).
Monday, October 12, 2020
Covid-19: French recovery plan and aids for exports
The Covid-19 pandemic has shaken up many codes, in the personal life of each individual but also in the commercial relations of companies. In particul...
Wednesday, October 7, 2020
Plastic pollution: from awareness to action
Reducing the plastic footprint is a strategic priority. Although more than 50% of packaging is now made of glass, cardboard or metal, the efforts of t...
Monday, September 28, 2020
Post Covid-19 : the French and the environment
Before the coronavirus crisis began, the environmental issue was one of the most important topics for consumers. What about after six months of cohabi...
Monday, August 31, 2020
The new contours of cosmetics drawn by the coronavirus
With the Covid-19 outbreak still unchecked, it is not clear what the world of tomorrow will look like. To try to help professionals in the cosmetics s...
Monday, August 31, 2020
Safe or contactless: packagings after Covid
The coronavirus crisis has exacerbated the fear of infection. As a result, human contact in stores is limited… which can be a slight concern for the c...
Monday, August 24, 2020
Post-Covid: how to communicate and build customer loyalty
Since the beginning of the coronavirus crisis, addressing consumers has been a balancing act for cosmetic brands. In the face of urgency and anxiety, ...
Monday, July 20, 2020
How to re-enchant the retail stores?
Since confinement, many consumers have converted to Internet shopping. There are many reasons for the desertion of shops, but it is important to breat...
Monday, July 13, 2020
Humans and the environment: values exacerbated by Covid-19
Although the coronavirus crisis is not over and the situation is still somewhat unclear, some trends are emerging and are being confirmed. On the occa...
Wednesday, June 10, 2020
From clean beauty to safe beauty
Due to environmental issues, consumers have been sensitive for several years now to the composition of the cosmetics they use. But in the aftermath of...
Tuesday, April 28, 2020
Urban'Hair by Berkem, the anti-pollution protector
More than nine out of ten people today live in a polluted atmosphere. Not only the skin, but also the hair and scalp are particularly exposed, especia...
Tuesday, April 21, 2020
Nightessence by Aschland, the night repairer
It claims nightly skin repair, a detoxifying and cleansing effect, a regenerating and resetting action of the epidermis. In a web conference on March ...
Wednesday, April 15, 2020
Givaudan's Synchronight, the cosmetic ingredient that makes you sleep better
On the dates when the event should have initially been held (from March 31 to April 2), the organizers of in-cosmetics 2020 proposed a series of web-c...
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