The world of hair care is increasingly appealing to the general public. To get a clearer picture, the Idealo price comparison service has analyzed Internet users’ search habits to identify the most popular hair care brands and products.
Top brands
The most popular hair care brands in 2025 are:
• Kérastase
• L’Oréal
• Wella
• Olaplex
• K18
• Schwarzkopf
• Skala Cosmetics
• Revlon
• René Furterer
• Klorane
The resurgence of salon brands such as Wella and Olaplex shows that consumers are increasingly looking for efficiency and professional results at home”, observes Idealo.
Top products
• Skala - Mais Cachos Hair Mask (1000 g)
• K18 - Professional Molecular Repair Hair Mask (150 ml)
• Orofluido - Beauty Elixir (100 ml)
• Kérastase - Nutritive 8H Magic Night Serum (90 ml)
• K18 - Leave-In Molecular Repair Hair Mask (50 ml)
“Technical skincare products, concentrated in active ingredients, confirm the segment’s move upmarket.” Note the breakthrough of Skala, an accessible, vegan Brazilian brand, which takes the top spot.
