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Covid
Post Covid-19: the challenges of the cosmetics industry
As the world begins to emerge from the crisis, what are the new codes of society? During a morning of conferences organized by the Franco-Japanese Exchange Committee on June 8, 2021, Audrey Roulin, beauty director of the trend agency Nelly Rodi, drew the contours of this post-pandemic society. She also gave keys to help cosmetics professionals to better understand consumers’ expectations.
Post Covid-19: cosmetics to heal the body... and the mind
The pandemic has highlighted the benefits of beauty products. They are not only useful for good hygiene, but play a major role in confidence, self-esteem and well-being. Mintel’s experts have selected, among the new cosmetic products, those that are most likely to take care of the citizens physically and mentally.
The artificial intelligence boom in the age of coronavirus
Telecommuting and confinement have largely encouraged consumers to pay more attention to the condition of their skin, at the expense of makeup. But with the closing of cosmetic stores, many people have been using artificial intelligence tools to analyze their skin for individual advice. Perfect Corp’s YouCam Makeup app just conducted a study that explores the surge in the use of skin care diagnost...
Covid 19: good results for online sales
According to the latest report published by the NPD forecasting agency, the online cosmetics business is doing well and the trend should continue over time. Specialized websites, beauty subscriptions/boxes and homemade skincare are achieving double digit growth in France.
E-commerce in times of Covid-19
Because of the sanitary crisis, the cosmetic professionals are forced to close their sales places punctually. Many consumers have naturally turned to the Internet to continue buying their beauty products. ESV Digital, a digital marketing agency, has conducted a study to understand the online retail landscape.
Tuesday, January 12, 2021
Mirror, mirror on the wall, who’s the fairest of them all?
Two confinements to date, the introduction of home-working, the requirement to wear a mask and respect for social distancing have overcome the beauty ...
Tuesday, January 5, 2021
Covid-19: the year 2020 from the CEW's point of view
With the impact of Covid-19 on the beauty industry in mind, it might be interesting to take a positive view and see how the coronavirus has helped the...
Tuesday, December 22, 2020
Covid-19: How did you experience the second lockdown?
How did you experience the crisis? After the first deconfinement in France, CosmeticOBS had asked this question to its readers, thinking, like everyon...
Tuesday, December 22, 2020
Covid-19: the question of eco-responsibility in India
India, like all other countries in the world, is a victim of the coronavirus epidemic. In addition to the health and economic consequences, Covid-19 h...
Tuesday, December 15, 2020
Covid-19: beauty trends in Asia
Asia was the first continent to be hit by Covid-19. One year later, while the pandemic has not yet been contained, what are the cosmetic trends that s...
Tuesday, December 8, 2020
Covid-19: review and challenges for the cosmetics industry
2020 is coming to an end. And if it is not yet time to make good resolutions, it is time to take stock of the past year and the consequences that Covi...
Tuesday, December 8, 2020
Consumers and Covid-19: towards more ethics and commitment
Since March 2020, Covid-19 and its repercussions are part of the daily life of people around the world. In addition to forcing us to adopt new gesture...
Tuesday, December 1, 2020
Covid-19: a new generation of consumers
New typologies of cosmetic users regularly appear according to trends and the socio-economic context. And it is clear that the coronavirus has also gi...
Tuesday, November 24, 2020
Covid-19 : how to make influence marketing ?
The coronavirus has shaken the cosmetics industry in many ways, including the influence strategies devised by brands and agencies. How can we interact...
Tuesday, November 24, 2020
Covid-19 and eco-responsibility
If the environmental issue was already on everyone’s mind, the health crisis has made it all the more urgent and crucial. Since the beginning of the p...
Thursday, November 19, 2020
Maskne: drop the masks!
As part of the fight against Covid-19, the wearing of masks has become mandatory in France and many other countries. If this measure proves to be usef...
Tuesday, November 17, 2020
The Biodiversity Barometer at Covid-19 time
Every year since 2009, the UEBT has monitored the growing awareness of biodiversity and its growing effect on consumer purchasing decisions. 74 000 pe...
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