The survey was carried out amongst approximately 25,566 people across the 27 Member States between 31 August and 6 September 2026. It shows a marked increase in awareness of and trust in the European Ecolabel amongst European consumers.

Key figures

• 81 per cent of Europeans believe that labelled products have a lower environmental impact than similar products, compared with 75 per cent in 2023.
• 46 per cent recognise the ‘flower’ logo, an increase of 8 percentage points since 2023.
• 66 per cent say they sometimes or often buy any type of product bearing the label.
• The range of certified products continues to grow: 121,083 products now carry the label, spread across 3,665 licences.
• Consumers want even more labelled products; in particular, 35 per cent of them would like to see more cosmetics bearing the European Ecolabel.

The European Ecolabel is gaining in visibility, credibility and acceptance amongst consumers.
European consumers are showing a growing interest in more environmentally friendly products and, in particular, would like to see more cosmetics bearing the European Ecolabel.

An opportunity for cosmetics brands

For players in the cosmetics sector, the press release therefore presents the …