Ecoresponsibility

Trends:Market

Scalapay analyses the latest beauty trends

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routine

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the future

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Retail in the age of the experience

To mark CEW France’s Beauty Day 2026, a round-table discussion brought together Catherine Spindler (President of Sephora for Europe and the Middle East) and Hubert de Malherbe (Director of the design agency Malherbe Paris) to address a single question: what will the shop of the future look like in ten years’ time? Their answers both centre on experience and emotion.

K-beauty is making its mark in Canada

Korean cosmetics are establishing a firm foothold in Canada. According to data from the market research firm NielsenIQ, sales reached $164 million in 2025. This is 57% higher than in 2024.

Monday, May 13, 2019

The French market for essential oils

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They are widely talked about, praised for their properties, criticized for their allergenicity, pointed out by the control authorities when their clai...

Wednesday, April 10, 2019

E-commerce in China: key figures and main players

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The easiest way to export cosmetics to China is certainly to use the Internet, whether through traditional or cross-border e-commerce. During the Inte...

Tuesday, March 26, 2019

Cosmoprof 2019: men's cosmetics in full boom!

In recent years, the beards provided have been blooming on the faces of gentlemen. Gone is the three-day hair a little neglected, hello hair cut to th...

Wednesday, March 13, 2019

Top 100 Megabrands, by Euromonitor

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Euromonitor International has just published its Top 100 consumer goods brands, including cosmetics brands. 25 of them are in this Top 100, in second ...

Thursday, February 28, 2019

CEW France and Wearisma analyse cosmetic influence marketing

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Cosmetic brands are increasingly capitalizing on influence marketing to promote their products and portray their image on social networks. Using influ...

Tuesday, February 26, 2019

IMPAG celebrates its 100th anniversary

In 2019, IMPAG celebrates its 100th anniversary, and can look back on an eventful and successful history, in which the company has steadily grown and ...

Thursday, February 21, 2019

Kantar Worldpanel reviews the 2018 beauty market

What happened on the cosmetics market in 2018? What are the new consumer behaviours? Which distribution sectors are on the rise? All these questions a...

Sunday, January 20, 2019

Make-up for men is becoming a trend

By small touches, the men put on make-up. Foundation, gloss or eyebrow pen: make-up is invading the shelves of more and more men. Covering, coloured, ...

Tuesday, November 20, 2018

Minimalist cosmetics: what's new in the United States and South Korea?

The trend may be well established, but it is still declining. Cosmetic minimalism has many facets and many of them come from the other side of the glo...

Wednesday, November 7, 2018

Minimalism takes over cosmetics

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More and more consumers now are demanding ethical products from the cosmetics industry that are good for their skin and nature. Professionals in the s...

Tuesday, November 6, 2018

Prestige fragrances: trends and outlooks

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During a conference given at LuxePack Monaco 2018, Mathilde Lion, Europe Industry Beauty Expert of the market research firm NPD, presented the trends ...

Wednesday, October 10, 2018

Natural and organic cosmetics: the growth drivers

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How do consumers perceive natural and organic cosmetics and what are the profiles of those who are convinced of their interests? What are the motivati...