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Trends:Market

Scalapay analyses the latest beauty trends

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routine

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the future

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Retail in the age of the experience

To mark CEW France’s Beauty Day 2026, a round-table discussion brought together Catherine Spindler (President of Sephora for Europe and the Middle East) and Hubert de Malherbe (Director of the design agency Malherbe Paris) to address a single question: what will the shop of the future look like in ten years’ time? Their answers both centre on experience and emotion.

K-beauty is making its mark in Canada

Korean cosmetics are establishing a firm foothold in Canada. According to data from the market research firm NielsenIQ, sales reached $164 million in 2025. This is 57% higher than in 2024.

Tuesday, November 17, 2015

Beards wait for their boxes!

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According to a recent research from the market research firm Mintel, subscription services are shaking up the men’s personal care market making an imp...

Thursday, November 12, 2015

The cosmetics market in Angola

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New publication in the framework of the partnership between L'Observatoire des Cosmétiques and Business France (national public operator at the servic...

Tuesday, November 10, 2015

Carlin Group-Paradise trend for SS17 beauty

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At the occasion of its new SS 17 beauty trendbook publication, Carlin shows a preview of the Paradise theme, which renews the codes of hyper-femininit...

Thursday, November 5, 2015

The export of cosmetic products to the Middle East

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On Monday, December 7, 2015, COSMED (the association of SMEs in the cosmetics industry) is organizing in Paris a day devoted to the international regu...

Wednesday, October 21, 2015

Beauty’s paradoxical trends

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We live in the era of the reconciliation of opposites… which can involve most paradoxical situations. This has implications on the trends underlying t...

Wednesday, October 14, 2015

The cosmetics market in Croatia

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New publication in the framework of the partnership between L'Observatoire des Cosmétiques and Business France (national public operator at the servic...

Tuesday, October 13, 2015

The state of the European haircare market, by Datamonitor

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According to Canadean data, conditioners experienced the highest growth in the haircare space from 2014-15. As consumers have become more demanding in...

Thursday, September 24, 2015

Mintel unveils the multi-sensorial cosmetic trend

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Every year, market research firm Mintel unveils the current cosmetic trends at the Beyond Beauty show. At the 2015 edition, it banked on the ‘Experien...

Tuesday, September 22, 2015

Cosmetics: a top trade balance

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In the first half of 2015, French exports of cosmetic products increased in almost all regions of the world and the sector's trade balance grew again ...

Tuesday, September 22, 2015

The French Prestige skincare market rebounds in 2015

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According to the latest study by The NPD Group, one of the world leaders in market research, the French prestige beauty care segment is experiencing a...

Wednesday, September 16, 2015

The lip care routine becomes a bit more complicated

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Lip care is becoming more sophisticated and goes far beyond lip balm and the impressive sales growth of this cosmetic segment creates an opportunity t...

Tuesday, September 15, 2015

The cosmetics market in Egypt

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New publication in the framework of the partnership between L'Observatoire des Cosmétiques and Business France (national public operator serving the...