With many consumers worried about how pollution affects them, manufacturers are developing new beauty solutions. An analysis by Emmanuelle Bouvier (Mintel) for CosmeticOBS-L'Observatoire des Cosmétiques.
Key points
1. Anti-pollution claims are present in both skincare and haircare
2. Consumers can now monitor pollution levels themselves
3. Concern about pollution is affecting how consumers shop
Anti-pollution claims already popular in skincare
With more urban living leading to rising levels of pollution, this has created opportunities for manufacturers to develop anti-pollution solutions. Facial skincare is a particularly active sector for anti-pollution products as consumers seek to shield their skin from external pollutants. Taking inspiration from this, anti-pollution claims are also a growing presence in haircare.
Global launches of skincare, colour cosmetics and hair products
% with pollution/smog* claims, January 2010-April 2015
|
% launches |
2010 |
2011 |
2012 |
2013 |
2014 |
Jan-April 2015 |
|
Skincare |
2.1 |
3.2 |
2.7 |
3.7 |
3.1 |
3.3 |
|
Colour Cosmetics |
0.7 |
0.9 |
0.9 |
0.5 |
0.6 |
… |
