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Trends:Market

The beauty market by 2030

McKinsey has published a new analysis of the cosmetics sector and its distribution channels. The finding is that growth remains strong, but the competitive landscape is undergoing profound change.

The four pillars of beauty in 2026

The US contract manufacturer Accupac has published its annual trends report, “Future Forward 2026”, produced in collaboration with Cobalt Labs, its research and innovation department. The report identifies four key trends: the importance of evidence, sustainability in formulations, adaptive cosmetics and biotechnology.

Scalapay analyses the latest beauty trends

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routine

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the future

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Wednesday, January 10, 2024

Marketing strategies for 2024

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Designing a quality product is all very well, but knowing how to sell it by addressing the consumer correctly is even better. To help brands adopt the...

Tuesday, January 9, 2024

Corporate transformation: what employees want

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In a society undergoing economic and environmental crises, everyone, including companies, hhas a role to play in trying to restore balance. The IFOP s...

Wednesday, January 3, 2024

Beauty: Time's top 2023 concepts

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It’s been a tradition for the past 20 years: Time magazine lists the inventions that have marked the year that is now drawing to a close. All categori...

Tuesday, December 19, 2023

How did the luxury industry perform in 2023?

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To coincide with the Grands Prix Stratégies du Luxe awards (organized by Stratégies magazine on December 6, 2023 in Paris), IFOP, a partner of the eve...

Wednesday, December 6, 2023

Efficiency and transparency: the real beauty expectations of French women

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For its latest study, carried out in partnership with e-commerce platform Beauté Privée, trend agency Nelly Rodi wanted to get away from all the clich...

Tuesday, December 5, 2023

The future of distribution in four trends

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The world is changing fast, and so is the way we consume. On the eve of 2024, Kantar (a forward-looking consultancy) has just outlined the major trend...

Wednesday, November 22, 2023

Escape, well-being, purchasing power... Euromonitor unveils its trends for 2024

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What does the future hold for the general public in 2024? If Euromonitor is to be believed, it looks like consumers will continue to spend prudently, ...

Tuesday, November 21, 2023

CosmoTrends Asia: the Beautystreams hotlist

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After scrutinizing the latest innovations from exhibitors at Cosmoprof Bologna and Cosmoprof North America, Beautystreams set down in Hong Kong for th...

Wednesday, October 25, 2023

What are the most popular cosmetics brands on TikTok?

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Social networks are making the beauty world go round. The Cosmetify price comparison service has taken a closer look at the most popular beauty produc...

Tuesday, October 17, 2023

Towards a difficult year end for independent cosmetics retailers?

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Ankorstore, a company that puts brands and distributors in touch with each other, has carried out a survey to find out the sales prospects of small pe...

Wednesday, October 11, 2023

Mintel (already) gives its three beauty predictions for 2024

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The end of the year is approaching, and as usual, forecasting firms are revealing the trends that are likely to prevail in the short term. Mintel open...

Wednesday, October 11, 2023

Towards the end of the age diktat?

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What if the cult of eternal youth was coming to an end in the skincare world? This is the idea put forward by the trend agency Beautystreams in its ma...