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Trends:Market

Skincare: what the French really wantSubscribers only

French people expect effective, natural skincare. Yet a third of consumers do not know which active ingredients they are applying to their skin. This is one of the key findings of the 2026 Skin Barometer, carried out by the brand Typology and the polling organisation Ifop.

Trend for 2027: from product to systemSubscribers only

Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five se...

Organic cosmetics: consumer expectationsSubscribers only

Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...

Oral hygiene is adopting beauty standardsSubscribers only

Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.

When cosmetics bring people togetherSubscribers only

For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.
Tuesday, July 18, 2023
Hot trends at Cosmoprof Las Vegas 2023Subscribers only
Traditionally, at each edition of Cosmoprof, the Beautystreams forecasting agency examines the products presented by exhibitors in order to highlight ...
Wednesday, June 28, 2023
The challenges of C-beautySubscribers only
The Chinese cosmetics industry is expanding at breakneck speed. For several years now, it has been winning over young consumers thanks to a stronger d...
Tuesday, May 16, 2023
Retail: consumers are (relatively) ready for live shoppingSubscribers only
Internet commerce is making some small ones. This new hybrid system seduces more and more French people according to a recent study conducted by YouGo...
Wednesday, May 10, 2023
Online distribution: what impact on the planet?Subscribers only
Shopping on the Internet has become commonplace for a large majority of French people. If this sales channel is synonymous with convenience, it also h...
Wednesday, May 10, 2023
Thailand: cosmetic trends for 2023Subscribers only
Because this country is a key area for the cosmetics industry, it is important to keep an eye on the consumption habits of its inhabitants. The foreca...
Wednesday, May 10, 2023
E-commerce and its multiple facetsSubscribers only
The sale of cosmetics on the Internet has been widely democratized in recent years. But on this distribution channel, there are different players comp...
Wednesday, May 3, 2023
Are the French pessimistic?Subscribers only
At the end of 2022, the Ipsos polling institute carried out a major international study (50 countries covered) to find out how citizens of the world f...
Tuesday, April 25, 2023
American women want to age "well"Subscribers only
For a few years now, the trend has been to better accept the passing of time and its effects on the skin. The Benchmarking Company, a research firm, c...
Wednesday, April 19, 2023
The transformation of hair productsSubscribers only
Formulation, ingredients, positioning… the hair care sector is in full change since the end of the health crisis. On the occasion of in-cosmetics Glob...
Tuesday, April 18, 2023
What is the outlook for e-commerce in 2023?Subscribers only
Inflation, rise of second hand, new technologies… e-commerce is facing many challenges. And to better understand the challenges of online distribution...
Wednesday, April 12, 2023
Cosmovision: what trends for 2028?Subscribers only
Since it’s never too early to prepare for the trends that are likely to impact consumer behavior, the foresight agency Beautystreams has shared its vi...
Wednesday, March 22, 2023
When cosmetics want to rhyme with therapeuticsSubscribers only
If beauty products are used (legally speaking) to clean, exfoliate, moisturize, camouflage, beautify… they also help boost confidence and boost morale...
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