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Trends:Market

Skincare: what the French really wantSubscribers only

French people expect effective, natural skincare. Yet a third of consumers do not know which active ingredients they are applying to their skin. This is one of the key findings of the 2026 Skin Barometer, carried out by the brand Typology and the polling organisation Ifop.

Trend for 2027: from product to systemSubscribers only

Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five se...

Organic cosmetics: consumer expectationsSubscribers only

Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...

Oral hygiene is adopting beauty standardsSubscribers only

Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.

When cosmetics bring people togetherSubscribers only

For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.
Tuesday, January 5, 2016
The six packaging trends in 2016 (Mintel)Subscribers only
Looking ahead to 2016, the market research firm Mintel has announced six key trends set to impact global packaging markets over the next year, includi...
Monday, December 28, 2015
Christmas 2015: skincare products under the tree
The NPD Group, one of the world leaders in market research, is looking at the new growth of the holiday skincare market. The good scores posted since ...
Monday, December 14, 2015
Top 10 positive cosmetic brandsSubscribers only
In the wake of Cop 21, Utopies, a sustainable development consulting agency, is publishing the first results of its Observatory of Positive Brands. 60...
Tuesday, December 8, 2015
The four key beauty trends for next decade, according to MintelSubscribers only
Looking ahead to 2025, Mintel Beauty and Personal Care (BPC) has announced four key trends set to impact global beauty markets over the next decade, i...
Monday, November 23, 2015
Christmas 2015: advance, more qualitative gifts and cosmeticsSubscribers only
Deloitte publishes the 18th edition of its Christmas survey on European consumers' holiday shopping intentions. In a more favourable but mixed Europea...
Tuesday, November 17, 2015
Beards wait for their boxes!Subscribers only
According to a recent research from the market research firm Mintel, subscription services are shaking up the men’s personal care market making an imp...
Thursday, November 12, 2015
The cosmetics market in AngolaSubscribers only
New publication in the framework of the partnership between L'Observatoire des Cosmétiques and Business France (national public operator at the servic...
Tuesday, November 10, 2015
Carlin Group-Paradise trend for SS17 beautySubscribers only
At the occasion of its new SS 17 beauty trendbook publication, Carlin shows a preview of the Paradise theme, which renews the codes of hyper-femininit...
Thursday, November 5, 2015
The export of cosmetic products to the Middle EastSubscribers only
On Monday, December 7, 2015, COSMED (the association of SMEs in the cosmetics industry) is organizing in Paris a day devoted to the international regu...
Wednesday, October 21, 2015
Beauty’s paradoxical trendsSubscribers only
We live in the era of the reconciliation of opposites… which can involve most paradoxical situations. This has implications on the trends underlying t...
Wednesday, October 14, 2015
The cosmetics market in CroatiaSubscribers only
New publication in the framework of the partnership between L'Observatoire des Cosmétiques and Business France (national public operator at the servic...
Tuesday, October 13, 2015
The state of the European haircare market, by DatamonitorSubscribers only
According to Canadean data, conditioners experienced the highest growth in the haircare space from 2014-15. As consumers have become more demanding in...
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