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Trends:Market

The beauty market by 2030Subscribers only

McKinsey has published a new analysis of the cosmetics sector and its distribution channels. The finding is that growth remains strong, but the competitive landscape is undergoing profound change.

The four pillars of beauty in 2026Subscribers only

The US contract manufacturer Accupac has published its annual trends report, “Future Forward 2026”, produced in collaboration with Cobalt Labs, its research and innovation department. The report identifies four key trends: the importance of evidence, sustainability in formulations, adaptive cosmetics and biotechnology.

Scalapay analyses the latest beauty trendsSubscribers only

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routineSubscribers only

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the futureSubscribers only

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...