Under the aegis of Segment Agency, organizer of professional conferences for the world of beauty, the “Cosmetic Claims, Substantiation & Certifications” Forum will be held all day on September 10, 2026, in Brussels, both in person and virtually.
It is the only conference in Europe dedicated exclusively to cosmetic claims.
And the topic is certainly worth a full day of presentations.
In the EU, cosmetic claims must not imply characteristics or functions the product does not have and scrutiny increasingly focuses on whether the supporting evidence actually matches the wording and consumer takeaway.
Beyond the headline claim, the operational risk is the evidence trail: Common Criteria require adequate, verifiable support that reflects state-of-the-art practice, and the Responsible Person must ensure claims remain consistent with documentation held in the Product Information File.
And the goal of this Forum is to help its participants bridge the gap between marketing language and defensible evidence, so that what they publish, print, and promote can withstand even the most rigorous scrutiny.
All of this is taking place in a context where cosmetic claims are becoming more visible, more technical, and increasingly regulated, with brands and marketing teams seeking differentiation, consumers expecting transparency, and regulatory authorities demanding precision, truthfulness, and solid evidence.
On the agenda
The day will be divided into three key segments:
• From claims to proof: what can be said and what needs to be proven;
• The …
