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Three questions to… Isabelle Lallemant, Marketing Director at Silgan

Trois questions à… Isabelle Lallemant, Directrice Marketing chez Silgan

Pumps and dispensing systems are key components of cosmetic packaging. Essential to the proper functioning of products, they must now adapt to evolving regulations and increasingly complex formulas. Isabelle Lallemant, Beauty Marketing Director at Silgan, discusses these challenges.

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~ 4 minutes

CosmeticOBS: New packaging regulations are changing industry practices. How is Silgan working both to help brands anticipate these regulatory requirements and to ensure that end consumers don’t perceive the complexity—or even see a benefit in them?

Isabelle Lallemant: The first key is access to information. At Silgan, this involves active participation in various committees. The real challenge today lies in innovating while awaiting the enactment of the legal framework in 2028.
There are broad guidelines (particularly regarding recyclability) that align with both common sense and the flows of existing recycling streams. For example, using commonly recycled materials (PE/PP/PET) in our pumps and eliminating contaminants (metal, glass) appears to be an obvious way to limit risks.
Our role is therefore to support brands by simplifying their tasks and offering solutions that are already aligned with these broad guidelines. This is the case, for example, with our 100% plastic pump platforms such as ERA.
Our innovation cycles are long. We operate at extremely high levels of precision, on the order of microns. We are somewhat like the “watchmakers of packaging”: everything must be perfectly calibrated, because as soon as a dispensing system fails, the product becomes unusable.

CosmeticOBS: Your …

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