Between reviving French clays, sustainable packaging innovations, and adaptations to organic and pharmaceutical channels, Ciel d’Azur Labs, an organic cosmetics brand, is reshuffling its product range. Michel Touveron, the company’s manager, discusses the technical and environmental choices that guide these developments… and how the company is adapting to the expectations of distributors and consumers.
CosmeticOBS: French clays are at the heart of your new products. What technical and commercial challenges guided the development of these new formulas?
Michel Touveron: I started marketing medicinal clays in the organic sector in 1995. Then we stopped in 2019 when our main customer decided to offer them under their own brand.
Today, thanks to our direct distribution organization, particularly in pharmacies, we have decided to relaunch these clays in this channel, as well as in the organic sector.
CosmeticOBS: You are launching a native aloe vera gel in a refillable airless bottle. How does this choice of packaging reduce the environmental impact in concrete terms?
Michel Touveron: For 11 years, our environmental policy has been committed to reducing waste as much as possible. As aloe gel is one of the best-selling products in our Pur’Aloé range, it is natural for us to limit its ecological impact.
We are therefore working to reduce the amount of plastic in its packaging, which is its main environmental impact. As using less plastic has become a major issue, we now offer a refill system that significantly reduces the amount of plastic waste compared to traditional bottles.
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