The French view of packaging continues to evolve. Driven by environmental, economic, and regulatory issues, packaging is becoming an increasingly visible factor in purchasing decisions. This is shown by surveys conducted at the end of 2025 by Allforpack Emballage Paris and OpinionWay among consumers and professionals.
The majority of French people say they pay attention to packaging. According to the survey, 71% say they pay attention to it when shopping.
This vigilance translates into concrete behavior. Nearly one in two consumers (49%) say they try to avoid overpackaged products. One in five French people (22%) say they only choose recyclable or reusable packaging.
In reality, environmental criteria are not the only ones that matter. Product information remains a priority (42%), as does the practicality of the packaging (37%). Sustainability (32%), material (31%), and place of manufacture (33%) come just behind.
Environmental claims, on the other hand, are rarely mentioned. Only 16% of French people say they pay attention to them.
Strong mistrust of labels
This low level of support can be explained by a lack of trust. 83% of those surveyed believe that environmental claims are not always credible. 86% find it difficult to know whether packaging is truly environmentally friendly.
As a result, consumers say they trust their own perceptions more than labels or claims.
A lever for purchasing… and for renunciation
Packaging directly influences decisions.
More than half of French people (51%) say they have already bought a product …
