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Armani entrusts the design of its latest fragrance to Bormioli Luigi

Armani confie le design de son dernier parfum à Bormioli Luigi

To mark the launch of Acqua di Giò Elixir, the collection’s most concentrated men’s fragrance, Armani called on the Italian glassmaker to design a bottle that represents “modern man and extreme sophistication”.

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“The brand wanted a powerful, sophisticated bottle evoking the paroxysm of depth,” says Bormioli Luigi.

The intense hue is achieved with a deep black interior lacquer. “The choice of the Inside technique and the black color were determined by minute tests of compatibility between the lacquer and the particularly concentrated juice. The decor is complemented by black and silver silkscreens, playing with light to emphasize the depth of the glass.”

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