For its Babytika SPF50+ sun cream, Mimitika has chosen packaging developed by Cosmogen, designed to facilitate application without contact with the hands, thanks to a simple, playful brush tip designed for children and their parents.
“The product is based on Squeeze’n Tint technology, featuring Cosmogen’s patented ON/OFF rotating system. This allows the formula to be extracted (ON), applied and then sealed (OFF). The brush is washable in soapy water,” explains Cosmogen.
The Squeeze’n range, which has already been adopted for sun care products designed for athletes, has been redesigned to make its components separable for recycling, and the tip reusable on another tube. Cap, tube and brush are available in recycled materials.
