For its latest edition, Cosmoprof Worldwide Bologna presented its CosmoTrends report, developed in collaboration with the trend forecasting agency Beautystreams. After analyzing hundreds of submissions from exhibitors, five major trends have emerged, ranging from longevity and biotechnology to hair care innovations and sensory experiences taken to the extreme.
Press reset
Longevity is emerging as the new mantra of beauty. Formulas no longer seek merely to mask the signs of aging, but to actively help the skin, scalp, and hair regenerate. The longevity and preventive wellness market is projected to grow from $784.9 billion in 2024 to $1,868.2 billion in 2034, with an average annual growth rate of 8.2%.
Biotech-y
The line between nature and science continues to blur. Biotech and biomimetic ingredients are at the heart of the most advanced formulations. The global biotech skincare market, valued at $5.76 billion in 2025, is projected to reach $8.55 billion by 2032.
Hair care tools
Hair care tools are entering a new era. Ultra-compact hair dryers equipped with high-speed motors, microcurrent devices to massage the scalp and stimulate growth, and connected coloring systems for salons that optimize product usage and ensure consistent results: innovations abound. The global market for hair styling tools is expected to jump from $39.8 billion in 2026 to $66 billion in 2035.
So cool
Freshness is emerging as a new sensory promise. Brands are rolling out soothing and refreshing formulas to help consumers cope with their daily lives.
A nice touch
Textures …
