Skin care
This year, consumers have favored formats perceived as functional and useful. Spate has observed growing interest in collagen patches and milky lotions, which reflect “an expectation of visible results without sacrificing the pleasure of use.”
Red light face masks remain popular, illustrating the desire to incorporate benefits similar to professional treatments into daily routines.

Hair
In 2025, hair trends are converging towards simplicity. Tools are following the same logic. Heatless curlers and heated brushes make it easier to style hair.
Scalp care also retains its place, with interest in electric massagers and dedicated serums.

Bath and body
Consumers expect clear benefits beyond simple hydration. Interest in exfoliating body lotions, magnesium oils, and vitamin C treatments illustrates this rise in demand.

Fragrances
In 2025, perfumes will lean toward “warm and enveloping” scents. Notes of marshmallow and caramel are gaining popularity.
Trial sizes and travel-size perfumes are also widely popular.