Every month, La Récap Tendances brings together the essential news stories analyzed by the CosmeticOBS editorial team. It offers a concise selection of key events, early indicators, and underlying trends that are shaping the cosmetics industry. Based on articles published on the platform, this summary provides professionals with a clear and condensed overview of the trends to watch.
• Ranked eighth globally in 2024 with $16.8 billion, France drops to ninth place in 2025 with $17 billion, representing growth of just 1.2% (the lowest among the top 10). “We mustn’t misinterpret this. The market is growing. But we are the country growing the least,” clarifies Jean-Marc Giroux.
In exports, however, France retains its position as the global leader with $25.4 billion in 2024, ahead of the United States ($15 billion) and Ireland ($12.2 billion). The trade balance remains largely positive.
-> The cosmetics market in the face of change
• The dupe phenomenon is gaining traction and growing. 28% of French consumers report having purchased a dupe in 2025, up 4 percentage points from 2024. Among 18- to 34-year-olds, this figure rises to 61% (up 12 percentage points). Perfume has the highest penetration rate (51% of dupe buyers), followed by makeup (29%) and skincare (13%). “Dupes are firmly established in the market. It’s no longer a niche,” notes Mathilde Lion.
-> What is the current state of the prestige beauty market in France?
• 65% of French people already use artificial intelligence when shopping in stores or plan to do so. The most common …
