Launches trends

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Products:Products news

Water-based fragrances

Water-based perfumes (rather than alcohol-based ones) are gaining ground in the luxury sector. Following in the footsteps of Dior and Yves Saint Laurent, Guerlain and Estée Lauder are making them the stars of their spring collections. This booming trend offers a gentle, skin-friendly alternative. It also introduces a new application technique that blends seamlessly with the skin. Less “diffusive” yet with true olfactory intensity, these fragrances offer perfect longevity.

Sunscreen serums

A flagship product in the pharmacy (and beyond), this is the texture that's all the rage this spring. Sun serum combines high UV protection with skincare benefits, a bare-skin feel, and an invisible finish. Designed to be incorporated into your daily skincare routine, it has everything going for it, whether you're in the city or at the beach!

New foot care products

Pre-treatment lotions, soothing sock masks, creams with cutting-edge active ingredients used in skincare… foot care products are becoming increasingly sophisticated… and, for once, more accessible (they’re hitting the shelves at supermarkets)!

Cream-powder blushes

The blush craze continues with these versatile blushes featuring a hybrid texture (half-cream, half-powder) that can be applied to bare skin or over makeup. So easy to use, they don’t cake and often offer a blurring effect as an added bonus (this spring’s biggest makeup trend). They’re available at both specialty stores and mass-market retailers.

New anti-aging hand creams

Their formulas are becoming more sophisticated, incorporating anti-aging skin care ingredients (hyaluronic acid, vitamin C, niacinamide, glabridin, antioxidants, etc.). Smoothing, plumping, anti-dark spot, firming… the new hand creams also stand out for their exceptional sensory qualities.

Thursday, April 2, 2015

Anti-ageing hair colourings

No respite for the silver generation which will not be able any more to be made quietly of the white hair! Three major players in colouring decided to...

Thursday, March 26, 2015

Put off the masks!

Nothing like its immediate effectiveness to give a boost to the skin and boost good mood! What's new this season? We find them for almost everything: ...

Monday, March 23, 2015

How sun care is impacted by the multifunctional trend

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This analysis is shared by the most distinguished market research firms. And it is further confirmed by this post published on Datamonitor’s website: ...

Thursday, March 19, 2015

The new make-up removal gestures

A pebble that looks like a sex toy, a glove with microfibers that love shadows, heated cleansing balms, special cleansing foams for children and even ...

Thursday, March 12, 2015

Blushes are put into pallets

Two or three is better! This spring, the paths of the beautiful cosmetic mine pass through blushs or bronzing powders which are declined, inside the s...

Thursday, March 5, 2015

The"low poo" shampoo

When it comes to shampoo, foam is definitely no longer a"holy smell"! After the"sulphate free", the"no poo" fashion (no shampoo) gives birth to a new ...

Wednesday, March 4, 2015

Will layering conquer the French women?

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Very popular among Asians, this method of facial care which consists of superimposing cosmetic products is all the rage (pre-serums and skin care loti...

Thursday, February 26, 2015

In good hands...

They are in the spotlight in February and deserve to be cuddled, which is all too often forgotten! Cleansing creams, scrubs, serums, masks, self-heati...

Tuesday, February 24, 2015

Sex, skincare and cosmetics

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In the daily flow of new cosmetics launches, no doubt this is the one that recently stood out the most. Although the name of this Soin fraîcheur revit...

Thursday, February 19, 2015

Perfumes: the terroir in the spotlight

Grasse jasmine, May rose, Mysore sandalwood, Venezuela tonka bean… these exceptional ingredients sign the most beautiful olfactory creations of spring...

Thursday, February 12, 2015

The traditional winter cosmetic chestnut tree (body nutrition) is renewed with anti-aging, detoxifying and especially firming promises, as well as"bea...

Thursday, February 5, 2015

Shape memory textures

As moulding as sheaths and as stretchy as stretch, these gelled textures gradually appear in cosmetics, facial care, make-up or nail polish… Their gre...