Sales of organic cosmetics are rising in chemists, but falling in organic shops and health and beauty shops. In organic shops, however, the decline is slowing. This is shown by the figures presented by Antonin Le Masle, Business Analyst at OpenHealth, during a webinar organised by Cosmébio and Synadiet on 15 October 2026.
The figures presented cover the 12-month period ending in August 2026. They come from BioAnalytics for organic stores, OpenHealth for pharmacies, and Circana for GSA (large food retailers—editor’s note) drugstores.
Organic stores limit their decline
Organic stores remain the leading sales channel for organic cosmetics. They generated 158 million euros in revenue in this category, representing a 2.6% year-over-year decline. This decline is more moderate than in previous years. Sales of hygiene and body care products, as well as hair care products, fell by only about 0.5%. Sales of oral care products actually rose by 1.9%, and those of deodorants by 2.7%. Facial care products, on the other hand, are dragging the market down. Sales of these products fell by 5.1%, even though their prices rose only slightly. It is therefore clear that purchasing is declining.
According to Antonin Le Masle, organic stores are feeling the post-COVID fallout. With purchasing power on the decline, some new customers have turned to big-box retailers. These retailers are offering more and more products that mimic organic standards without being certified, such as those claiming to be free of pesticide residues. “The core customer base has remained fairly loyal, but the …
