“The Chanel brand is valued at $27.3 billion, more than 1.75 times the $15.6 billion of L’Oréal, which nevertheless posted a 17% increase this year,” comments Brand Finance.

Overall results

Brand Finance lists the top 50 most powerful companies in the world. Between them, they have a combined value of $160 billion.

Here are the cosmetics brands in the top ten:
• Chanel ($27.3 billion)
• L’Oréal ($15.6 billion)
• Gillette (9.09 billion)
• Nivea (7.8 billion)
• Guerlain (7.6 billion)
• Lancôme (6.1 billion)
• Dove (5.9 billion)
• Garnier (5.2 billion)
• Estée Lauder (5.2 billion)
• Pantene (5.1 billion)

According to the report’s data, Guerlain had the fastest brand value growth in the ranking, up 23% to $7.7 billion, thanks to innovation and strong momentum in its fragrance category.

“France has overtaken the USA as the leading contributor to the overall value of cosmetics companies, now accounting for almost 47% of the ranking total. It is also the fastest-growing country, thanks to the arrival of Chanel. The United States, while contributing the largest number of brands (18), now occupies second place in terms of company value, with 34% of the total. Chinese …