Instagram is one of the key platforms for cosmetics brands. Social networks, which are widely used by consumers, contribute to the popularity (or otherwise) of beauty players. As it does every year, KolSquare (influencer marketing agency) has compiled a list of the most mentioned brands on Instagram.
“This study, based on an analysis of Kolsquare data, delineates the performance of brands in the beauty sector from January 2024 to December 2024,” explains Kolsquare. “It is based on an evaluation of thousands of influencers, encompassing more than 1,111,251 profiles, each with more than 5000 followers.”
Results
In France, the three most mentioned brands across all sectors on Instagram are L’Oréal, Sephora and L’Oréal professionnel. Kolsquare has also carried out category rankings. Here are the results.
Makeup
• Nyx Cosmetics
• Maybelline
• Huda Beauty
• Fenty Beauty
• Rare Beauty
• Charlotte Tilbury
• Mac Cosmetics
• Kiko Milano
• Tarte Cosmetics
Soin de la peau
• Cellublue
• Garnier
• Erborian
• La Roche Posay
• Yepoda
• Sol de Janeiro
• Caudalie
• Yves Rocher
• The Ordinary
• Typology
Capillaires
• L’Oréal Professionnel Paris
• ghd
• Garnier
• Kérastase
• Les Secrets de Loly
• Dessange International
• Redken
• Maybe Paris
• Gisou
• Olaplex
Parfums
• Adopt Parfums
• Rochas
• Juliette has a gun
• Kilian Paris
• BDK Parfums
• Carolina Herreira
• Kenzo Parfums
• El Nabil
• Fragonard
