With its creamy texture—designed to be applied not only to the underarms but also to other parts of the body prone to sweating (chest, feet, back, skin folds, etc.)—this deodorant has become a true cosmetic product, a skincare treatment in a tube, often featuring a formula that respects the skin’s microbiome…
The face of perspiration, reimagined!
Consumers now expect comprehensive, smart, and gentle control—a solution that works wherever comfort is challenged, without compromising on performance, skin tolerance, or user experience.
Sweating can, in fact, affect other areas of the body (thighs rubbing together, under the breasts, or between the breasts, the back, feet, or sweaty hands…).
Much more than a hygiene routine, the new generation of deodorant features a creamy texture (for easy application anywhere on the body), comes in a tube, and becomes a true ally for well-being, at the intersection of skincare and sensory experience.
Thus, this daily essential is reinventing itself by combining a clean formula, absorbent and soothing active ingredients, and delicate fragrances to offer optimal protection while respecting even the most sensitive skin.
Leading the way in this new trend that reimagines deodorant application is Alvadiem’s Aluminum-Free Antiperspirant Cream Deodorant (50 ml, €12.50).
The first natural antiperspirant designed for all areas of the body (underarms, skin folds, chest, hands, feet…), this deodorant-treatment offers the performance of an antiperspirant and the gentleness of a cream. It combines clinically proven effectiveness, a highly natural formula (95% naturally derived ingredients), and an ultra-sensory cream texture with …
