Bad time for fine hair! In winter, with temperature changes and hats making it flatter and more static, it needs more than ever to be protected, thickened, and pampered with specific care products.
Because (make no mistake) fine hair, which is more static, can easily become tangled, difficult to style, and needs just as much hydration as other hair types, hence the importance of nourishing it lightly so that it doesn’t collapse.
It is more fragile, breaks more easily, and its smaller diameter fiber is less resistant and more vulnerable.
According to Redken, 50% of people in France have fine hair.
“Around the world, no fewer than 380 million women are faced with fine, flat hair, making volume the second most sought-after hair need (after dryness) globally,” comments L’Oréal Paris.

In supermarkets

Lightness and lifting effects are in the air for L’Oréal Paris and Énergie Fruit!
The new lines dedicated to volume in supermarkets give pride of place to skincare ingredients (especially peptides).

L’Oréal Paris has just launched the Elseve Collagen Lifter range, its first immediate and long-lasting volume-boosting treatment for fine, flat hair.
The three products (Volumizing Shampoo, 250 ml, €4.99; Densifying Conditioner, 200 ml, …