Launches trends

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Products:Products news

Lip stains

These long-lasting, fluid lip stains are this spring’s hottest makeup trend! No more touch-ups or that stiff, cakey look! The best part is that they no longer dry out your lips, they actually keep them soft and plump!

Gold sun oils

“To tan in order to be adored”… This paraphrase of Baudelaire is the perfect way to kick off summer with these versatile, skin-enhancing oils. While they’re most often found in sunscreen lines, some offer protection, while others simply illuminate and/or perfume the skin.

Deodorant is reinventing itself

With its creamy texture—designed to be applied not only to the underarms but also to other parts of the body prone to sweating (chest, feet, back, skin folds, etc.)—this deodorant has become a true cosmetic product, a skincare treatment in a tube, often featuring a formula that respects the skin’s microbiome…

Skincare: cream serums

These clever 2-in-1 products, which combine the effectiveness of a serum with the comfort of a cream, are all the rage! They’re especially handy during the warmer months when you want to simplify your routine.

New lip care products

Grain-free scrubs, anti-wrinkle or plumping treatments, sunscreens (SPF products are making their debut), and lip enhancers with a makeup-like finish… the latest lip care products no longer just nourish or moisturize; they offer real added value. And the lip care trend is sweeping through all retail channels.

Thursday, June 3, 2021

More and more efficient natural dyes

In salons or in supermarkets, natural hair colors are becoming more and more popular. More subtle and less restrictive to achieve, they are attracting...

Thursday, May 27, 2021

Never without my lotion!

Exfoliating, moisturizing, anti-aging, pore minimizer… it has become an essential part of our beauty routines. Adored by millennials, this delightful ...

Thursday, May 20, 2021

Innovations in eye makeup

Mascaras with magnets or more and more natural, even if they are waterproof, organic at last performing, bronzed and long-lasting eyeshadows, plantabl...

Tuesday, May 18, 2021

Unilever launches a deodorant for people with disabilities

Subscribers only

The American group, already committed to inclusiveness, has just taken another step to make cosmetics accessible to all. Unilever plans to launch a de...

Wednesday, May 12, 2021

Pink pepper oil, the other slimming active ingredient...

Will caffeine be dethroned? No, in fact it can be associated with it, but let’s say that it is one of its very first natural competitors. Often used b...

Thursday, May 6, 2021

Juniper berry in perfumery

Until now, we didn’t know it was there, but its delicate touches resounded as a minor chord in many great perfumes, but now different brands (luxury o...

Tuesday, May 4, 2021

The 10 most purchased products by the British in 2020

Subscribers only

The Covid-19 has impacted daily life and brought out new needs. This is an opportunity for cosmetic brands to analyze these habits and to offer the pu...

Thursday, April 29, 2021

The bulk is on!

Single-use packaging is out of fashion? After having thrown away and then recycled, the trend today is clearly to give a second life to our bottles. R...

Thursday, April 22, 2021

The new fortifying lash care products

Lashes have a magical power, that of intensifying the look. And they have never been so much in the center of attention as they are right now with the...

Thursday, April 15, 2021

Solid shampoos are getting more sophisticated.

In the anti-plastic crusade, solid shampoo is taking the leading role. Volume, dandruff, white, blond or colored hair, anti-hair loss, sensitive scalp...

Thursday, April 8, 2021

The new face of retinol

Pure or vegetable? That is the question! This spring, we are witnessing a veritable invasion of retinol or retinol like skin care products (Bakuchiol ...

Thursday, April 1, 2021

Fresh wind on slimming products!

Inspired by cryotherapy, the spring slimming products are blowing cold on our dimples! The trend is for a minty gel that gives you a chill and tones y...