Launches trends

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Products:Products news

Lip stains

These long-lasting, fluid lip stains are this spring’s hottest makeup trend! No more touch-ups or that stiff, cakey look! The best part is that they no longer dry out your lips, they actually keep them soft and plump!

Gold sun oils

“To tan in order to be adored”… This paraphrase of Baudelaire is the perfect way to kick off summer with these versatile, skin-enhancing oils. While they’re most often found in sunscreen lines, some offer protection, while others simply illuminate and/or perfume the skin.

Deodorant is reinventing itself

With its creamy texture—designed to be applied not only to the underarms but also to other parts of the body prone to sweating (chest, feet, back, skin folds, etc.)—this deodorant has become a true cosmetic product, a skincare treatment in a tube, often featuring a formula that respects the skin’s microbiome…

Skincare: cream serums

These clever 2-in-1 products, which combine the effectiveness of a serum with the comfort of a cream, are all the rage! They’re especially handy during the warmer months when you want to simplify your routine.

New lip care products

Grain-free scrubs, anti-wrinkle or plumping treatments, sunscreens (SPF products are making their debut), and lip enhancers with a makeup-like finish… the latest lip care products no longer just nourish or moisturize; they offer real added value. And the lip care trend is sweeping through all retail channels.

Wednesday, June 19, 2019

Cannabis sativa oil really has it all!

The ‘cannabis cosmetics’ trend is growing with the arrival of brands entirely dedicated to the powers of its oil. Quite universal, Cannabis Sativa (th...

Wednesday, June 12, 2019

Colorfull mascaras !

Orange, burgundy, blue-grey or red or bright pink, summer mascaras come in increasingly bold colours. And it will even continue in the fall… enough to...

Tuesday, June 4, 2019

Anti-pollution hair mist treatments

Asphyxiated hair? It is not only the skin that must be protected from pollution! The hair too! Tarnished and weakened by pollutants, they regrease fas...

Wednesday, May 29, 2019

Ultra-sensory, they immerse the skin in a bath of freshness and hydration. These typically Asian textures are flooding the Select and Pharmaceutical m...

Thursday, May 23, 2019

Lipsticks with a balm sensation

Tired of the mat? Spring lipsticks offer the comfort of balms. Little loaded with pigments, less “involving” than real lipsticks, they seduce women wh...

Thursday, May 16, 2019

The triumph of compressed products

More ecological, less bulky, the compressed format appeals to consumers. After deodorants, he begins to gain other products in our daily lives, such a...

Thursday, May 9, 2019

Beauty has a kind heart...

Whether it is a question of offering specific ranges, offering care to women with cancer, or even organizing operations in partnership with solidarity...

Thursday, May 2, 2019

Sun products : there's pigment in the air!

Action on the complexion for summer 2019 sun products! BB creams, tinted compact products or perfector treatments, those who (also) care for the glow ...

Tuesday, April 23, 2019

Spring varnish innovations

Spray base, first semi-permanent green varnishes, anti-gaspi packaging, specific formulas for women undergoing chemo, bronzing nail… this ultra creati...

Thursday, April 18, 2019

Purifying heating treatments

Do you know the hot detox? Welcome to the era of high-tech cleaning! When these great classics of institute treatments are invited into our bathrooms,...

Thursday, April 11, 2019

Waterproof mascaras that can be removed with hot water

Japanese brands were the first to launch them, but they are now available in supermarkets. Very practical when travelling (no need to bring a specific...

Tuesday, April 9, 2019

A soap named desire

It is impossible to walk around the alleys of the Cosmoprof pavilion dedicated to natural cosmetics without noticing the omnipresence of… soap! For th...