Launches trends

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Products:Products news

Lip stains

These long-lasting, fluid lip stains are this spring’s hottest makeup trend! No more touch-ups or that stiff, cakey look! The best part is that they no longer dry out your lips, they actually keep them soft and plump!

Gold sun oils

“To tan in order to be adored”… This paraphrase of Baudelaire is the perfect way to kick off summer with these versatile, skin-enhancing oils. While they’re most often found in sunscreen lines, some offer protection, while others simply illuminate and/or perfume the skin.

Deodorant is reinventing itself

With its creamy texture—designed to be applied not only to the underarms but also to other parts of the body prone to sweating (chest, feet, back, skin folds, etc.)—this deodorant has become a true cosmetic product, a skincare treatment in a tube, often featuring a formula that respects the skin’s microbiome…

Skincare: cream serums

These clever 2-in-1 products, which combine the effectiveness of a serum with the comfort of a cream, are all the rage! They’re especially handy during the warmer months when you want to simplify your routine.

New lip care products

Grain-free scrubs, anti-wrinkle or plumping treatments, sunscreens (SPF products are making their debut), and lip enhancers with a makeup-like finish… the latest lip care products no longer just nourish or moisturize; they offer real added value. And the lip care trend is sweeping through all retail channels.

Thursday, April 4, 2019

Self-tanners, the come back!

Stuffed last year, they are back in service this spring to make our skin even more caramel! Wipes, masks, blur textures, foams and especially oils… Th...

Thursday, March 28, 2019

Spring fragrance innovations

Eaux de politesse, mixing Colognes, mineral fragrance… Here is three spring olfactory creations that seem the most promising…

Wednesday, March 20, 2019

The new tanning powders

This summer, tanning powder is no longer applied alone but is almost always going with blush and/or highlighter. Tanning palettes flourish, taking int...

Thursday, February 21, 2019

Welcome to foundcealers!

They are both foundation and concealer. Bourjois invented this name “foundcealer” (contraction of foundation - foundation and concealer) which sums up...

Thursday, February 14, 2019

Spotlight on detox!

Detox is becoming more precise. Once a little “stuffy”, it is now becoming the other name for anti-pollution skincare, which is increasingly gaining g...

Thursday, February 7, 2019

Men are blushing

Of course, men’s make-up remains a “micro-niche” for the cosmetic sector but when actors as important as Chanel or Givenchy are interested in it, we t...

Thursday, January 31, 2019

Neck care at the front of the stage

This is a concern that has, until now, affected women in their fifties and beyond. Except that… the omnipresence of the mobile phone in our daily live...

Thursday, January 24, 2019

Vegan formulas are invading the hair market!

A step above in naturalness and respect for life, the vegan products, even if they are different from organic certification, becomes a little bit the ...

Thursday, January 17, 2019

Kale cabbage, the new beloved ingredient in cosmetics!

A superfood ingredient par excellence, this plate’s star invades beauty. And we can say that its detoxifying properties are just what you need right n...

Thursday, January 10, 2019

The new eyelash fortifiers

Too many technical procedures on our eyelashes (extensions, permanents or enhancements, false eyelashes, tinctures…), increasingly tenacious mascaras ...

Tuesday, January 1, 2019

The enthusiasm for masks is not waning! After the night masks, here are the daytime versions that replace the day cream and/or primer, and can only be...

Thursday, December 20, 2018

Top coat mascaras in Christmas collections

It’s the little festive touch that can make the difference in lighting up your eyes on D-Day! These rather confidential cosmetics are multiplying… The...