The survey was conducted from February to June 2024.
4854 ads were observed on press, billboard, DooH (Digital out of Home) and radio media, as well as web video and social network broadcasts. (As television is subject to systematic a priori control, it was not included in the scope of observations).

It’s on social networks (brand Facebook publications) that 50% of breaches occur, and more generally on digital, which accounts for 75% of breaches.

The majority of shortcomings concern the “Presentation of product performance” section, most often due to a lack of references to the tests supporting the claims.
Next come the “Anti-ageing/Anti-wrinkle” claims, whose terms fall outside the scope of the definition of a cosmetics product (lifted skin, younger skin, prescription, quantum biology…).
The transparent report published on the ARPP website details the shortcomings identified, with visuals of the advertisements, the names of the brands and an explanation of what they are accused of.

“The particularly high compliance rate for advertising in the cosmetics sector, as established in this 2024 report, is to be welcomed,” comments Emmanuel Guichard, General Delegate of the FEBEA. “It demonstrates the close attention paid by industry professionals to the applicable regulatory …