Are consumers of high-end beauty and fashion products concerned about sustainability? Yes, according to Rémy Oudghiri, Deputy Managing Director of Sociovision, the foresight and sociological division of the Ifop Group. He spoke on the subject on 28 October 2026 in Paris, at the Sustainable Cosmetics Summit.
The analyses presented are based on Vision[S], the international survey conducted annually by Sociovision. It was carried out amongst 9,000 people aged between 18 and 75 in the United States, China, Japan and five European countries: France, the United Kingdom, Germany, Spain and Poland. Rémy Oudghiri also presented the responses from 1,014 premium customers.
The environment is no longer a priority
There is a consensus on the severity of the environmental crisis. More than half of those surveyed believe there is no turning back. However, the environmental transition appears less urgent. Since 2024, the proportion of those who consider it urgent to accelerate this transition has fallen by 18 points in China, by 5 points in the United States and by 4 points in Europe. It remains stable in Japan. The cost of living has become the top concern (53 per cent), ahead of war (44 per cent). Climate-related disasters (33 per cent) and pollution (30 per cent) follow behind.
Premium customers who feel guilty
Premium customers remain, however, sensitive to these issues. Many of them feel they are not doing enough for the environment and experience feelings of guilt. 54 per cent feel this way …
