According to a Canadean survey of 2,000 UK adults, nearly 93% of male and female consumers think that men should not wear make-up. When men do use make-up, they seek discreet options that provide them with functional benefits, such as masking skin impurities, and are not overly concerned about beauty.
According to this survey, only 7% of British men and 5% of women think that men should use decorative make-up such as mascara or blusher. However, there is a greater tolerance for men using make-up for other purposes, such as covering acne traces or age spots, with 12% of men and 14% of women accepting this trend. Overall, 7% of men admit they have used make-up before.
According to Veronika Zhupanova, analyst at Canadean, “Despite increasing media focus on metrosexuality, male make-up still remains niche and is frowned upon not only by men, but also by women.” This is supported by data from the survey which finds that 49% of men do not like men wearing any decorative cosmetics, with 44% of women thinking the same.
Men look for functional as opposed to purely image-enhancing make-up
Due to the stigma attached to male decorative cosmetics, discreetness is vital when men use make-up. According to Zhupanova: “This means men will look for products that provide natural-looking results that can be applied in the morning before going to work and last all day without smudging, so they don’t risk being exposed.” With the market overwhelmed …
