When it comes to foresight, it’s good to be a few steps ahead. A recent survey by trends consultancy Fashion Snoops (in collaboration with online data analysis platform Spate) looked at the new codes of the wellness sector to better understand the trends that will emerge.
Fashion Snoops has identified several underlying trends. Here are those that can be applied to the beauty industry.
Cool Comfort
What if spas and other wellness establishments offered treatments at night? The idea may seem far-fetched, but according to Fashion Snoops, this alternative is the perfect response to the effects of global warming.
“Rising temperatures are forcing professionals in the sector to rethink the experiences they offer, so that customers can enjoy treatments to the full,” explains the agency. “Spas and resorts are increasingly turning to nocturnal wellness services, such as the Four Seasons Night Spa Ritual, which offers a 90-minute experience under the stars, including a hot stone massage in a serene outdoor space by the river.”
More and more people are looking for information on this type of experience when they are on social networks.
The Modern Bathhouse
Forget the traditional spa, the trend is towards originality. Places of this type are going mobile (on a boat, for example) to offer consumers unique experiences.
According to Fashion Snoops, we can also expect establishments dedicated to “baths” (jacuzzi, hammam, sauna) to offer collective sessions to combat the epidemic of solitude that is rife in contemporary society. …
