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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Thursday, May 21, 2026
Meet the RestorersSubscribers only
WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic ...
Thursday, May 21, 2026
Use of sunscreen: the battle is not (yet) wonSubscribers only
The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into th...
Tuesday, May 12, 2026
Hands: the first outward sign of careSubscribers only
The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the ...
Tuesday, May 5, 2026
Beauty and budget: American women draw the lineSubscribers only
Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spendin...
Monday, May 4, 2026
Cosmetics: what American women really buySubscribers only
The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmet...
Thursday, April 30, 2026
In search of the right shadeSubscribers only
Finding the perfect shade of foundation or concealer remains a real challenge for many consumers. That is the finding of The Benchmarking Company in i...
Monday, April 13, 2026
Perfume in the age of Gen ZSubscribers only
During Paris Perfume Week 2026 (held in Paris from April 9 to 11), a panel discussion brought together Véronique Ferval, Global Director of Fragrance ...
Wednesday, March 25, 2026
What do Asian consumers want in 2026?Subscribers only
The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectation...
Tuesday, March 17, 2026
The customer experience: a strategic driver of value creationSubscribers only
Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in term...
Tuesday, March 10, 2026
War in the Middle East: the impact on consumersSubscribers only
How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how c...
Friday, March 6, 2026
The adoption of guided experiences for cosmetics purchasesSubscribers only
In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase ...
Thursday, February 26, 2026
Conquering Generation AlphaSubscribers only
Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit c...
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