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Trends:Consumers

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatmentsSubscribers only

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?Subscribers only

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.
Tuesday, July 7, 2026
Latin America: from the screen to the shopSubscribers only
Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the wo...
Thursday, July 2, 2026
Generation Alpha: AI is making its mark on the beauty journeySubscribers only
How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beaut...
Tuesday, June 30, 2026
How do consumers choose their perfume?Subscribers only
Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consult...
Monday, June 29, 2026
Skincare: a new extension of beauty treatmentsSubscribers only
Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmar...
Monday, June 22, 2026
How does Gen Z buy its skincare products?Subscribers only
Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, w...
Tuesday, June 16, 2026
Cosmetics: much more than just a matter of appearanceSubscribers only
At its annual conference on 16 June 2026, Cosmetics Europe unveiled the results of a survey carried out by Ifop on how European consumers view cosmeti...
Tuesday, June 9, 2026
Beauty as a catalyst for reconstructionSubscribers only
To mark the launch of its second “Salon de Soins Itinérant”, the L’Oréal Foundation is unveiling an Ipsos bva study on the role of beauty care in the ...
Monday, June 8, 2026
Sun protection: when parents forget to protect themselvesSubscribers only
As summer approaches, Mustela (a French family-friendly dermo-cosmetics brand from Laboratoires Expanscience) has released a study conducted in partne...
Thursday, May 21, 2026
Meet the RestorersSubscribers only
WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic ...
Thursday, May 21, 2026
Use of sunscreen: the battle is not (yet) wonSubscribers only
The sunny days are back… and with them come the results of the annual survey conducted by the OpinionWay polling institute on behalf of FEBEA into the...
Tuesday, May 12, 2026
Hands: the first outward sign of careSubscribers only
The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the ...
Tuesday, May 5, 2026
Beauty and budget: American women draw the lineSubscribers only
Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spendin...
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