Ecoresponsibility

Trends:Consumers

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatments

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.

Monday, May 4, 2026

Cosmetics: what American women really buy

Subscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmet...

Thursday, April 30, 2026

In search of the right shade

Subscribers only

Finding the perfect shade of foundation or concealer remains a real challenge for many consumers. That is the finding of The Benchmarking Company in i...

Monday, April 13, 2026

Perfume in the age of Gen Z

Subscribers only

During Paris Perfume Week 2026 (held in Paris from April 9 to 11), a panel discussion brought together Véronique Ferval, Global Director of Fragrance ...

Wednesday, March 25, 2026

What do Asian consumers want in 2026?

Subscribers only

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectation...

Tuesday, March 17, 2026

The customer experience: a strategic driver of value creation

Subscribers only

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in term...

Tuesday, March 10, 2026

War in the Middle East: the impact on consumers

Subscribers only

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how c...

Friday, March 6, 2026

The adoption of guided experiences for cosmetics purchases

Subscribers only

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase ...

Thursday, February 26, 2026

Conquering Generation Alpha

Subscribers only

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit c...

Monday, February 16, 2026

Gen Z and sustainability: a desire held back by the budget

Subscribers only

The British Beauty Council, in partnership with UNiDAYS (a discount service for young people) and Sephora, surveyed British students to identify their...

Thursday, February 12, 2026

What are Gen Z's beauty priorities?

Subscribers only

According to the forecasting firm WGSN, Generation Z represents nearly a quarter of the world’s population and is gradually entering its consumer matu...

Tuesday, December 16, 2025

Cosmetics under the Christmas tree!

Subscribers only

Beauty products are a must-have during the holiday season. According to a study conducted by the American firm The Benchmarking Company, 96% of women ...

Friday, December 5, 2025

US: the new face of prestige beauty

Subscribers only

Kearney has published the first edition of its Prestige Beauty Consumer Index, a barometer dedicated to the US market. The aim? To understand how beha...