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Consumers
What do Asian consumers want in 2026?
The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.
The customer experience: a strategic driver of value creation
Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.
War in the Middle East: the impact on consumers
How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.
The adoption of guided experiences for cosmetics purchases
In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.
Conquering Generation Alpha
Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...
Friday, November 7, 2025
Holiday season: how are French people's finances looking?
As the holiday season approaches, French consumers are attempting to balance enjoyment with prudence. According to an OpinionWay survey for Sofinco, s...
Thursday, November 6, 2025
The perfect gift? The one you give yourself!
According to the latest NielsenIQ report, the holiday season is no longer just about giving to others—consumers also plan to treat themselves. More th...
Thursday, November 6, 2025
New consumer behaviors
The international strategy consulting firm AlixPartners has published a new edition of its Consumer Sentiment Index: Beauty. This study, conducted amo...
Monday, November 3, 2025
How do young Americans take care of themselves?
Twice a year since 2001, American investment bank Piper Sandler has surveyed a panel of teenagers across the country. The aim? To gain a better unders...
Tuesday, October 28, 2025
TikTok: the latest beauty trends in France
Spate has just published its report “French TikTok Trends – October 2025,” which analyzes the most dynamic beauty trends on the platform in France. Th...
Tuesday, October 28, 2025
I-Beauty: India, the new driving force behind global beauty
Western markets are facing inflation, supply chain tensions, and tighter regulations. In its latest report, the forecasting firm The Future Laboratory...
Friday, October 17, 2025
Scalp health, the new consumer quest
While facial routines are now well established, a new concern is emerging: the scalp. According to a recent study conducted by the American firm The B...
Thursday, October 16, 2025
What are the major consumer trends for 2026?
In a context marked by economic uncertainty, advances in artificial intelligence, and persistent geopolitical tensions, Mintel identifies three major ...
Wednesday, October 15, 2025
Meet Generation Alpha
Born between 2010 and 2025, the first members of Generation Alpha will turn 16 in 2026. To better understand these consumers of tomorrow, online surve...
Friday, October 10, 2025
When beauty becomes collective
Beauty is now experienced collectively. This is the finding of a study conducted by Beauté Privée, in partnership with the Leherpeur Paris forecasting...
Tuesday, October 7, 2025
Beauty, a priority for young Canadian adults
According to the latest analysis by NielsenIQ, Canadians aged 20 to 35 are the most influential players in the beauty market. By 2036, there will be 7...
Tuesday, October 7, 2025
Silver Beauty in 6 trends
At the Cosmed Scientific Congress, held on 23 September 2025 on the theme of “Beauty has no age”, Emmanuelle Dumas, founder of M.A. Wellness & Bea...
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