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Special Edition by LUXE PACK - 2026!
Trends
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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Monday, February 16, 2026
Gen Z and sustainability: a desire held back by the budgetSubscribers only
The British Beauty Council, in partnership with UNiDAYS (a discount service for young people) and Sephora, surveyed British students to identify their...
Thursday, February 12, 2026
What are Gen Z's beauty priorities?Subscribers only
According to the forecasting firm WGSN, Generation Z represents nearly a quarter of the world’s population and is gradually entering its consumer matu...
Tuesday, December 16, 2025
Cosmetics under the Christmas tree!Subscribers only
Beauty products are a must-have during the holiday season. According to a study conducted by the American firm The Benchmarking Company, 96% of women ...
Friday, December 5, 2025
US: the new face of prestige beautySubscribers only
Kearney has published the first edition of its Prestige Beauty Consumer Index, a barometer dedicated to the US market. The aim? To understand how beha...
Tuesday, December 2, 2025
Christmas 2025: more cautious and digitally oriented consumersSubscribers only
According to the Holiday Shopping Report 2025 compiled by the forecasting agency First Insight, the holiday season will be marked by tighter budgets, ...
Thursday, November 27, 2025
Skin and hair care: what Gen Z really wantsSubscribers only
Appinio and Superga Beauty have published a study dedicated to Gen Z’s habits and expectations when it comes to skincare. The survey paints a picture ...
Friday, November 21, 2025
Marketing trends to watch in 2026Subscribers only
In its new report, Kantar identifies several major trends that will redefine how brands, including cosmetics brands, will need to build their strategi...
Friday, November 7, 2025
Holiday season: how are French people's finances looking?Subscribers only
As the holiday season approaches, French consumers are attempting to balance enjoyment with prudence. According to an OpinionWay survey for Sofinco, s...
Thursday, November 6, 2025
The perfect gift? The one you give yourself!Subscribers only
According to the latest NielsenIQ report, the holiday season is no longer just about giving to others—consumers also plan to treat themselves. More th...
Thursday, November 6, 2025
New consumer behaviorsSubscribers only
The international strategy consulting firm AlixPartners has published a new edition of its Consumer Sentiment Index: Beauty. This study, conducted amo...
Monday, November 3, 2025
How do young Americans take care of themselves?Subscribers only
Twice a year since 2001, American investment bank Piper Sandler has surveyed a panel of teenagers across the country. The aim? To gain a better unders...
Tuesday, October 28, 2025
TikTok: the latest beauty trends in FranceSubscribers only
Spate has just published its report “French TikTok Trends – October 2025,” which analyzes the most dynamic beauty trends on the platform in France. Th...
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