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Trends:Consumers

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatmentsSubscribers only

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?Subscribers only

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.
Tuesday, July 2, 2024
Sun exposure: the French are not properly protectedSubscribers only
According to a study carried out by OpinionWay for the FEBEA, consumers are still finding it difficult to protect themselves properly against the dang...
Tuesday, July 2, 2024
Sunscreens: what do consumers want?Subscribers only
Data analysis agency Spate, in collaboration with Symrise, has produced a report highlighting the latest trends in sun protection and the brands most ...
Tuesday, June 25, 2024
What are the trends for 2025?Subscribers only
Forecasting firm Trendalyctics has just published its predictions for the coming year. On the agenda: sweet fragrances, rituals designed to make you f...
Wednesday, June 12, 2024
Are cosmetics brands perceived as committed?Subscribers only
For the past eight years, Kéa Tilt and the QualiQuanti institute have been designing the BrandGagement barometer to measure how the French feel about ...
Tuesday, June 11, 2024
Social... and cosmetic transformations!Subscribers only
The CEW France organized its eighth Journée de la Beauté on June 5th 2024 (at the Salons Hoche in Paris). Leïla Rochet (Founder of Cosmetics Inspirati...
Wednesday, June 5, 2024
Top brands on InstagramSubscribers only
Today, social networks are an integral part of beauty industry strategies. Being present on these platforms helps to gain engagement, create proximity...
Wednesday, May 29, 2024
Sunscreen: American women love itSubscribers only
Sunscreen is all the rage. More and more women are applying it regularly, even when they’re not on vacation. According to the latest survey by researc...
Wednesday, May 29, 2024
Sunscreens: the (different) expectations of APAC consumersSubscribers only
As the general public becomes increasingly aware of the harmful effects of prolonged exposure to the sun, cosmetics brands are investing in the UV pro...
Tuesday, May 28, 2024
Environment: the French think they are doing "enough"Subscribers only
The climate crisis is everyone’s business… and yet the general public in France believes it is already doing all it can at its own level to curb the p...
Wednesday, May 22, 2024
Back to simple pleasures: the new consumer mantraSubscribers only
Always looking to the future, the WGSN forecasting agency has just published its trend report for 2026. In this report, the firm mentions a new consum...
Wednesday, May 22, 2024
Generation alpha: new target for cosmetics brands?Subscribers only
As Gen Z begins to age, here comes the next generation: Gen Alpha. Born after 2010, these young people are no older than 14 and already show a keen in...
Wednesday, May 15, 2024
French and American hygiene (still) needs some improvementSubscribers only
The French have a nasty reputation for not being very clean… but it would seem that Americans are to be put in the same (dirty) basket. A recent Selvi...
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