Ecoresponsibility

Trends:Consumers

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatments

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.

Tuesday, May 14, 2024

Sun protection: more and more French women are using it

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With the summer season approaching, Blissim (a company specializing in beauty boxes) conducted a survey of a sample of French women to find out more a...

Wednesday, April 24, 2024

What are the hottest brands of the moment?

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On the beauty planet, the popularity of brands varies greatly according to trends. Cosmetify has compiled a ranking of the “top brands” for American c...

Tuesday, April 23, 2024

When cosmetics are good for the mind

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Since the Covid-19 pandemic, consumers have become increasingly focused on their well-being. And to meet this need, they’re turning to beauty products...

Wednesday, April 17, 2024

American women take care of their hair's health

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Gone are the days of the two-step hair routine (shampoo + mask). With the trend towards “skinification”, hair products are becoming increasingly cosme...

Wednesday, April 17, 2024

Consumption: beauty remains the main concern of young Americans

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Twice a year, investment bank Piper Sandler surveys a sample of teenagers in the United States to better understand their purchasing habits. This firs...

Wednesday, April 17, 2024

Are cosmetics brands recommended by Gen Z?

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When you love it, you want to share it! YPulse (an agency specializing in analyzing the behavior of 13-39 year-olds) took a look at the companies (acr...

Wednesday, April 3, 2024

Cosmetics marketing: do French women trust it?

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Beauty professionals know how to make consumers dream. But does brand communication generate trust or mistrust among the general public? This is the q...

Tuesday, March 26, 2024

Acne: which populations are most at risk?

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As part of its All program (an international project to better understand the impact of skin diseases), Laboratoires Pierre Fabre has focused on acne....

Tuesday, March 26, 2024

Hygienic insecurity: a fear for many French people

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For several years now, the Dons Solidaires association has been working with IFOP to conduct the “Hygiene and precariousness” barometer. The results o...

Wednesday, March 20, 2024

Sun protection: men are (still) lagging behind!

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At the dawn of spring, the FEBEA unveils the figures from its annual barometer on “French sun protection habits”, conducted in partnership with Opinio...

Tuesday, March 19, 2024

Do you always find what you're looking for in store?

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There’s nothing more frustrating than going into a store and not finding what you came for. How do consumers react when certain products are unavailab...

Tuesday, March 19, 2024

Inflation: the French are still worried and cautious

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The economic crisis continues, and consumers’ budgets continue to suffer. To find out how the French are coping with this situation and managing their...