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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Tuesday, October 28, 2025
I-Beauty: India, the new driving force behind global beautySubscribers only
Western markets are facing inflation, supply chain tensions, and tighter regulations. In its latest report, the forecasting firm The Future Laboratory...
Friday, October 17, 2025
Scalp health, the new consumer questSubscribers only
While facial routines are now well established, a new concern is emerging: the scalp. According to a recent study conducted by the American firm The B...
Thursday, October 16, 2025
What are the major consumer trends for 2026?Subscribers only
In a context marked by economic uncertainty, advances in artificial intelligence, and persistent geopolitical tensions, Mintel identifies three major ...
Wednesday, October 15, 2025
Meet Generation AlphaSubscribers only
Born between 2010 and 2025, the first members of Generation Alpha will turn 16 in 2026. To better understand these consumers of tomorrow, online surve...
Friday, October 10, 2025
When beauty becomes collectiveSubscribers only
Beauty is now experienced collectively. This is the finding of a study conducted by Beauté Privée, in partnership with the Leherpeur Paris forecasting...
Tuesday, October 7, 2025
Beauty, a priority for young Canadian adultsSubscribers only
According to the latest analysis by NielsenIQ, Canadians aged 20 to 35 are the most influential players in the beauty market. By 2036, there will be 7...
Tuesday, October 7, 2025
Silver Beauty in 6 trendsSubscribers only
At the Cosmed Scientific Congress, held on 23 September 2025 on the theme of “Beauty has no age”, Emmanuelle Dumas, founder of M.A. Wellness & Bea...
Wednesday, October 1, 2025
Men's grooming: when women lead the shoppingSubscribers only
Veepee|ad, Veepee’s retail media agency, surveyed its Club members to understand purchasing behavior when it comes to men’s skincare and cosmetics. Th...
Tuesday, September 30, 2025
A portrait of Silver Beauty among womenSubscribers only
At the Cosmed Scientific Congress, held on 23 September 2025 on the theme of “Beauty has no age”, Emmanuelle Dumas, founder of M.A. Wellness & Bea...
Friday, September 26, 2025
The priorities of Generation Z in Asia-PacificSubscribers only
By 2025, Generation Z will represent a quarter of the consumer base in Asia-Pacific (APAC), with rapidly growing disposable income. According to the f...
Wednesday, September 24, 2025
The new skincare habits of French peopleSubscribers only
Planity, an online beauty appointment booking platform, provides a detailed overview of French people’s cosmetic practices in its 2025 barometer.
Tuesday, September 23, 2025
Cosmetics: who are the new consumers?Subscribers only
Facial skincare is entering a new era. A study conducted by L.E.K. Consulting and Potloc (an online survey platform) among 3,500 consumers in France, ...
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