Ecoresponsibility

Trends:Consumers

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatments

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.

Tuesday, December 2, 2025

Christmas 2025: more cautious and digitally oriented consumers

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According to the Holiday Shopping Report 2025 compiled by the forecasting agency First Insight, the holiday season will be marked by tighter budgets, ...

Thursday, November 27, 2025

Skin and hair care: what Gen Z really wants

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Appinio and Superga Beauty have published a study dedicated to Gen Z’s habits and expectations when it comes to skincare. The survey paints a picture ...

Friday, November 21, 2025

Marketing trends to watch in 2026

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In its new report, Kantar identifies several major trends that will redefine how brands, including cosmetics brands, will need to build their strategi...

Friday, November 7, 2025

Holiday season: how are French people's finances looking?

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As the holiday season approaches, French consumers are attempting to balance enjoyment with prudence. According to an OpinionWay survey for Sofinco, s...

Thursday, November 6, 2025

The perfect gift? The one you give yourself!

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According to the latest NielsenIQ report, the holiday season is no longer just about giving to others—consumers also plan to treat themselves. More th...

Thursday, November 6, 2025

New consumer behaviors

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The international strategy consulting firm AlixPartners has published a new edition of its Consumer Sentiment Index: Beauty. This study, conducted amo...

Monday, November 3, 2025

How do young Americans take care of themselves?

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Twice a year since 2001, American investment bank Piper Sandler has surveyed a panel of teenagers across the country. The aim? To gain a better unders...

Tuesday, October 28, 2025

TikTok: the latest beauty trends in France

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Spate has just published its report “French TikTok Trends – October 2025,” which analyzes the most dynamic beauty trends on the platform in France. Th...

Tuesday, October 28, 2025

I-Beauty: India, the new driving force behind global beauty

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Western markets are facing inflation, supply chain tensions, and tighter regulations. In its latest report, the forecasting firm The Future Laboratory...

Friday, October 17, 2025

Scalp health, the new consumer quest

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While facial routines are now well established, a new concern is emerging: the scalp. According to a recent study conducted by the American firm The B...

Thursday, October 16, 2025

What are the major consumer trends for 2026?

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In a context marked by economic uncertainty, advances in artificial intelligence, and persistent geopolitical tensions, Mintel identifies three major ...

Wednesday, October 15, 2025

Meet Generation Alpha

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Born between 2010 and 2025, the first members of Generation Alpha will turn 16 in 2026. To better understand these consumers of tomorrow, online surve...