Ecoresponsibility

Trends:Consumers

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatments

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.

Wednesday, November 13, 2013

DIY cosmetics: is that a good idea?

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It is easy to find workshops to learn how to make your own products, or devices that encourage you to go home-made, including a recipe booklet, and po...

Monday, July 15, 2013

Women change their relationship with brands

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Socio-economic context, “social web” burst: after the “Portraits de Femmes” (“Women’s Portrayals”) study, by the Kantar Media agency, the European fem...

Friday, June 21, 2013

Women and their perfumes: a survey

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Performed by The Fragrance Foundation France, in partnership with the JournalDesFemmes.com, analysed by CCM Benchmark Institut, the "Mon Parfum et moi...

Wednesday, June 12, 2013

Slimness, a world full of contradictions

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After the results of a survey about the trends in slimness, performed by the French Observatoire Société et Consommation (ObSoCo) for the Centre d’Inf...

Monday, June 10, 2013

Women and their relationship with their bodies

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During its Beauty study, the French polling organization IFOP interviewed more than 8,000 women: this study was made in a mature market (France) and t...

Thursday, January 17, 2013

The beauty secret of young men

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While "made for men" beauty products are now mainstream, latest research from Mintel reveals that online retailing is the ultimate shopping channel fo...

Wednesday, November 28, 2012

Perfume and infidelity: a link disclosed

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"Tell me which perfume you wear, I will tell you whether you are … unfaithful." This is the title of the survey, by AshleyMadison.com, an Internet pla...

Tuesday, October 16, 2012

The One Voice label, extremely popular with consumers

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More than a thousand of beauty and care products, of home-care products are One Voice labelled. Identifying the animal-, planet- and human beings-fri...

Tuesday, September 25, 2012

Men's Changing Beauty Habits

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As the beauty industry enters the pre-holiday season with timid expectations for the sales performance of the last quarter, all eyes are on those vibr...

Wednesday, May 30, 2012

Beauty on the Internet: the three main French retail brands, as seen by their female customers and prospects

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For the second edition of its survey of this sector, Observatoire Yuseo has asked again 600 on-line female buyers to test the websites of three French...

Tuesday, March 27, 2012

How consumers help in the development of new active ingredients

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A more aware consumer, more and more accustomed to read labels prior to buying, wanting to avoid some ingredients, though demanding of a higher effici...

Thursday, December 3, 2009

Do you know organic cosmetics?

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There's a lot of talk about the organic wave. In cosmetics, there is even talk of a promising trend, with some not hesitating to see in it the only fu...