FREN

Forgot your password ?

New user? Create an account
DemoSubscribe
Your personalized regulatory consulting
Trends
All articles
Ecoresponsibility
Market
Tech / Digital
Consumers
Experts
The checklists

Trends:Consumers

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatmentsSubscribers only

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?Subscribers only

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.
Monday, February 16, 2015
Organic cosmetics: consumers’ expectationsSubscribers only
CosmeticOBS carried out a survey of its Internet users on organic cosmetics* in January 2015. Labels, definition of ‘organic’, distribution channels, ...
Monday, December 15, 2014
Consumers still not ready for male make-upSubscribers only
According to a Canadean survey of 2,000 UK adults, nearly 93% of male and female consumers think that men should not wear make-up. When men do use mak...
Tuesday, December 9, 2014
Christmas gifts: women want beauty products!Subscribers only
Glossybox, the leading subscription service specialising in beauty boxes, asked women about their Christmas desires during the holiday season. It cond...
Wednesday, November 19, 2014
Natural and organic cosmetics: what about the consumers' expectations?Subscribers only
Recently a new research study was completed, highlighting what consumers expect from natural and organic cosmetics, what drives their purchasing decis...
Monday, November 17, 2014
Aesthetic interventions: the favourite anti-aging gestures of French womenSubscribers only
Promise publishes the first results of a study conducted on the behaviour of French women in terms of routine care and beauty. For aesthetic procedure...
Thursday, October 23, 2014
Beauty: new purchasing pathsSubscribers only
Career paths and purchasing experience are at the heart of the beauty trade, for skin care products, cosmetics and perfumes, how to identify useful po...
Tuesday, October 21, 2014
Consumption by use: a new weapon to retain consumersSubscribers only
Viséo Conseil, a consulting firm in Customer Relationship Management, unveils its"Customer Services Observatory 2014", based on a survey conducted by ...
Wednesday, October 1, 2014
Online shopping behaviour of the FrenchSubscribers only
The FIA-NET Seal of Trust publishes the 1st edition of an annual barometer on"French people and online shopping". Developed from more than 3.4 million...
Friday, September 26, 2014
The French and their loyalty to brandsSubscribers only
In a highly competitive environment, all brands are subject to the same imperatives of seduction and, above all, sustainable customer loyalty.To evalu...
Monday, July 28, 2014
Beauty and well-being care: the annual calendar for French womenSubscribers only
Balinea.com, leader in the online reservation of beauty and wellness treatments, publishes a study on the seasonality of French women's habits and cus...
Thursday, June 26, 2014
How do consumers view cosmetic advertising?Subscribers only
CosmeticOBS surveyed its Internet users from June 13 to 22 to collect their opinions and feelings about cosmetic advertising, and how they see and rec...
Tuesday, May 27, 2014
The online customer experience of beauty brandsSubscribers only
Yuseo, a specialist in optimizing the digital customer experience, conducted a study in April 2014 on the sites of seven reference brandsThe aim is to...
Previous page
Next page