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Special Edition by LUXE PACK - 2026!
Trends
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Consumers
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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the OpinionWay polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Friday, September 26, 2014
The French and their loyalty to brandsSubscribers only
In a highly competitive environment, all brands are subject to the same imperatives of seduction and, above all, sustainable customer loyalty.To evalu...
Monday, July 28, 2014
Beauty and well-being care: the annual calendar for French womenSubscribers only
Balinea.com, leader in the online reservation of beauty and wellness treatments, publishes a study on the seasonality of French women's habits and cus...
Thursday, June 26, 2014
How do consumers view cosmetic advertising?Subscribers only
CosmeticOBS surveyed its Internet users from June 13 to 22 to collect their opinions and feelings about cosmetic advertising, and how they see and rec...
Tuesday, May 27, 2014
The online customer experience of beauty brandsSubscribers only
Yuseo, a specialist in optimizing the digital customer experience, conducted a study in April 2014 on the sites of seven reference brandsThe aim is to...
Wednesday, November 13, 2013
DIY cosmetics: is that a good idea?Subscribers only
It is easy to find workshops to learn how to make your own products, or devices that encourage you to go home-made, including a recipe booklet, and po...
Monday, July 15, 2013
Women change their relationship with brandsSubscribers only
Socio-economic context, “social web” burst: after the “Portraits de Femmes” (“Women’s Portrayals”) study, by the Kantar Media agency, the European fem...
Friday, June 21, 2013
Women and their perfumes: a surveySubscribers only
Performed by The Fragrance Foundation France, in partnership with the JournalDesFemmes.com, analysed by CCM Benchmark Institut, the "Mon Parfum et moi...
Wednesday, June 12, 2013
Slimness, a world full of contradictionsSubscribers only
After the results of a survey about the trends in slimness, performed by the French Observatoire Société et Consommation (ObSoCo) for the Centre d’Inf...
Monday, June 10, 2013
Women and their relationship with their bodiesSubscribers only
During its Beauty study, the French polling organization IFOP interviewed more than 8,000 women: this study was made in a mature market (France) and t...
Thursday, January 17, 2013
The beauty secret of young menSubscribers only
While "made for men" beauty products are now mainstream, latest research from Mintel reveals that online retailing is the ultimate shopping channel fo...
Wednesday, November 28, 2012
Perfume and infidelity: a link disclosedSubscribers only
"Tell me which perfume you wear, I will tell you whether you are … unfaithful." This is the title of the survey, by AshleyMadison.com, an Internet pla...
Tuesday, October 16, 2012
The One Voice label, extremely popular with consumersSubscribers only
More than a thousand of beauty and care products, of home-care  products are One Voice labelled. Identifying the animal-, planet- and human beings-fri...
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