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Trends:Consumers

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatmentsSubscribers only

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?Subscribers only

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.
Wednesday, April 16, 2025
Cosmetics: emerging trends in the Chinese marketSubscribers only
According to data from the Kantar Worldpanel forecasting agency, demand for cosmetics remains buoyant in China, but purchasing behavior is changing. A...
Wednesday, April 16, 2025
Hair care: what American women wantSubscribers only
The hair care market is booming. The Revuze forecasting agency has produced a report for the CEW, outlining the latest trends in this cosmetics sector...
Tuesday, April 15, 2025
Hygienic precariousness: a growing problemSubscribers only
For the fifth year running, the Ifop polling institute and the Dons Solidaires association have carried out the “Hygiene and precariousness in France”...
Tuesday, April 15, 2025
Young Americans' beauty spendingSubscribers only
Since 2001, the investment bank Piper Sandler has been surveying US teenagers about their financial management. This new study reveals that young Amer...
Tuesday, April 8, 2025
When consumer habits changeSubscribers only
According to the report “The State of Shopping 2025”, produced by Scalapay (a multi-installment payment system) in collaboration with Casaleggio Assoc...
Tuesday, April 8, 2025
Trend: when "less is more" takes overSubscribers only
Is this the end of layering? According to a recent article by forward-looking research firm Euromonitor, consumers in the APAC region are gradually ab...
Tuesday, April 1, 2025
Two cosmetics brands enter the “Marque Préférée des Français” rankingSubscribers only
For the tenth year running, Marque Préférée des Français has compiled a list of the industrial players that have captured the hearts of consumers. The...
Tuesday, March 25, 2025
How to appeal to Gen Z?Subscribers only
Generation Z is in the sights of all cosmetics brands. These individuals, born between 1997 and 2012, don’t consume beauty like their elders. Data ana...
Tuesday, March 25, 2025
French hygiene habitsSubscribers only
Hygiene plays a key role in social interaction. These are the findings of a survey of 2,794 French people conducted by the 900.care brand.
Wednesday, March 19, 2025
Cosmetics: time for versatilitySubscribers only
Could it be that a wind of simplicity is blowing across the beauty planet? According to a recent study by the American foresight firm The Benchmarking...
Tuesday, March 18, 2025
Cosmetics: as long as they smell good!Subscribers only
While composition, texture, efficacy and packaging are essential criteria for seducing beauty product consumers, fragrance remains a determining facto...
Tuesday, March 18, 2025
The beauty brands that appeal most to the FrenchSubscribers only
For the second year running, Le Figaro and the Institut de la Qualité, a subsidiary of Burda Media, have published their list of the best franchises i...
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