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Trends:Consumers

What do Asian consumers want in 2026?Subscribers only

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creationSubscribers only

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumersSubscribers only

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchasesSubscribers only

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation AlphaSubscribers only

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...
Wednesday, February 26, 2025
American cosmetics consumption in 2025Subscribers only
The beauty sector remains resilient. According to forecasting agency Circana, cosmetics brands have largely dominated sales in the United States (+41%...
Tuesday, February 25, 2025
Femcare: women's issues at the core of trendsSubscribers only
Skin manifestations linked to the hormonal cycle, hair growth, intimate discomfort… women’s daily lives are punctuated with problems that are sometime...
Tuesday, February 18, 2025
Cosmetics: when the Alpha generation redefines beauty codesSubscribers only
Are consumers becoming increasingly precocious? It would seem that children, from the age of 10 upwards, are beginning to take an interest in care and...
Tuesday, January 28, 2025
APAC: beauty routines are getting lighterSubscribers only
Coming straight from Japan and South Korea, the layering trend has seduced many consumers around the world. But according to trend research company Eu...
Tuesday, January 28, 2025
Cosmetics: what will the French want in 2025?Subscribers only
At the start of this year, the YouGov polling institute looked at the cosmetic expectations of French consumers. According to the consultancy, the bea...
Tuesday, January 28, 2025
Consumer spending: American women fear for their purchasing powerSubscribers only
The economic climate in the United States is still a little uncertain. According to the online polling institute Attest, a majority of consumers fear ...
Wednesday, January 15, 2025
Consumer beauty concerns in 2025Subscribers only
Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform,...
Wednesday, January 15, 2025
Marketing: how to appeal to Gen Z?Subscribers only
Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips w...
Wednesday, January 8, 2025
Gen Z's cosmetic desires for 2025Subscribers only
New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Gen...
Wednesday, January 8, 2025
Perfume: a product named desireSubscribers only
Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest s...
Wednesday, December 18, 2024
Pinterest Predicts 2025: a colorful year aheadSubscribers only
Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 202...
Tuesday, December 17, 2024
Cosmetics in Santa's hood!Subscribers only
While we’ll have to wait until December 24 (or 25!) to unwrap our presents, the FEBEA already has an idea of what will be at the foot of the tree. Acc...
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