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Special Edition by LUXE PACK - 2026!
Trends
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Ecoresponsibility
Market
Tech / Digital
Consumers
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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Tuesday, January 28, 2025
Consumer spending: American women fear for their purchasing powerSubscribers only
The economic climate in the United States is still a little uncertain. According to the online polling institute Attest, a majority of consumers fear ...
Wednesday, January 15, 2025
Consumer beauty concerns in 2025Subscribers only
Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform,...
Wednesday, January 15, 2025
Marketing: how to appeal to Gen Z?Subscribers only
Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips w...
Wednesday, January 8, 2025
Gen Z's cosmetic desires for 2025Subscribers only
New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Gen...
Wednesday, January 8, 2025
Perfume: a product named desireSubscribers only
Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest s...
Wednesday, December 18, 2024
Pinterest Predicts 2025: a colorful year aheadSubscribers only
Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 202...
Tuesday, December 17, 2024
Cosmetics in Santa's hood!Subscribers only
While we’ll have to wait until December 24 (or 25!) to unwrap our presents, the FEBEA already has an idea of what will be at the foot of the tree. Acc...
Wednesday, December 11, 2024
How do French women choose their skincare productsSubscribers only
There’s no crisis in the beauty sector. New products are regularly added to the shelves. And to find their way through this cosmetics jungle, French w...
Wednesday, December 11, 2024
Hair products: what Americans chooseSubscribers only
Consumers take great care of their hair. And they pay particular attention to the products they use. According to a recent study by the YouGov polling...
Tuesday, December 10, 2024
Generation Z under the microscopeSubscribers only
If marketing experts are to be believed, consumers aged 12 to 27 are different from other demographic groups. And to help luxury and cosmetics brands ...
Tuesday, December 10, 2024
How does Generation Z spend its money?Subscribers only
Aged between 12 and 27, the Zs are not the consumers of tomorrow, but of today. Today, they represent 25% of the global population. The Nielsen IQ for...
Wednesday, December 4, 2024
Marketing for menSubscribers only
At a time when all societal codes are changing, stereotypes linked to masculinity are wavering. In its latest report, forward-looking research firm Ka...
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