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Trends:Consumers

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatmentsSubscribers only

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?Subscribers only

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.
Tuesday, March 4, 2025
How do consumers feel about aging?Subscribers only
Perceptions of aging are changing. More and more people no longer want to fight the signs of ageing at all costs, and are adopting a more positive sta...
Tuesday, March 4, 2025
When well-being becomes a priority for the FrenchSubscribers only
Since the end of the health crisis, consumers have been looking above all to treat themselves. A recent study by advertising agency Veepee|ad highligh...
Wednesday, February 26, 2025
Meet the BetasSubscribers only
In the world of trends, it’s never too early to take an interest in tomorrow’s consumer. Born from 2025 onwards, the oldest Betas are only a few month...
Wednesday, February 26, 2025
American cosmetics consumption in 2025Subscribers only
The beauty sector remains resilient. According to forecasting agency Circana, cosmetics brands have largely dominated sales in the United States (+41%...
Tuesday, February 25, 2025
Femcare: women's issues at the core of trendsSubscribers only
Skin manifestations linked to the hormonal cycle, hair growth, intimate discomfort… women’s daily lives are punctuated with problems that are sometime...
Tuesday, February 18, 2025
Cosmetics: when the Alpha generation redefines beauty codesSubscribers only
Are consumers becoming increasingly precocious? It would seem that children, from the age of 10 upwards, are beginning to take an interest in care and...
Tuesday, January 28, 2025
APAC: beauty routines are getting lighterSubscribers only
Coming straight from Japan and South Korea, the layering trend has seduced many consumers around the world. But according to trend research company Eu...
Tuesday, January 28, 2025
Cosmetics: what will the French want in 2025?Subscribers only
At the start of this year, the YouGov polling institute looked at the cosmetic expectations of French consumers. According to the consultancy, the bea...
Tuesday, January 28, 2025
Consumer spending: American women fear for their purchasing powerSubscribers only
The economic climate in the United States is still a little uncertain. According to the online polling institute Attest, a majority of consumers fear ...
Wednesday, January 15, 2025
Consumer beauty concerns in 2025Subscribers only
Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform,...
Wednesday, January 15, 2025
Marketing: how to appeal to Gen Z?Subscribers only
Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips w...
Wednesday, January 8, 2025
Gen Z's cosmetic desires for 2025Subscribers only
New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Gen...
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