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Special Edition by LUXE PACK - 2026!
Trends
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Trends:Consumers

Meet the RestorersSubscribers only

WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic group: the Restorers. These new consumers are seeking to restore balance in an increasingly uncertain world.

Use of sunscreen: the battle is not (yet) wonSubscribers only

The sunny days are back… and with them come the results of the annual survey conducted by the Opinion Way polling institute on behalf of FEBEA into the use of sun protection in France. The findings were unveiled at a press workshop held on 21 May 2026, and the conclusion is clear: there is still room for improvement!

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
Wednesday, October 16, 2024
Meeting the consumer of 2025Subscribers only
Forecasting firm Mintel has just published its report on the major consumer trends of the future. In this report, the agency highlights two trends tha...
Tuesday, October 15, 2024
Do the French shop on marketplaces?Subscribers only
When it comes to e-commerce, give me marketplaces! For a long time, these multi-brand spaces have struggled to make their mark on consumer habits. But...
Tuesday, October 8, 2024
2025 in three beauty trendsSubscribers only
The Mintel forecasting agency was one of the first to draw its crystal ball. It has just published its forecasts for the year ahead. And it seems that...
Wednesday, October 2, 2024
K-Beauty continues to appeal to APAC consumersSubscribers only
For some years now, Korean cosmetics have been a worldwide favourite. In a recent article, the Mintel forecasting agency explains that people in the A...
Tuesday, October 1, 2024
Who are the ‘nudgeable’ consumers?Subscribers only
Our society is made up of a multitude of buyers, with different consumer habits for different people. In its latest report, the trends agency Kantar W...
Wednesday, September 25, 2024
How is the cosmetic routine of Gen Z changing?Subscribers only
Generation Z are growing up. Now aged between 13 and 24, they are changing their beauty habits. In a recent article, the trends consultancy Kantar dec...
Wednesday, September 25, 2024
Profile and expectations of tomorrow's consumerSubscribers only
As it does every year, the forecasting firm VML publishes its Future Shopper report, which is packed with valuable data on the way the general public ...
Tuesday, September 17, 2024
Inflation: the French are still strugglingSubscribers only
How is the purchasing power of the French? According to a recent IFOP-Fiducial survey for Sud Radio, 54% of households say they are finding it difficu...
Tuesday, September 3, 2024
The French summer beauty routineSubscribers only
The maxim ‘In summer, I do what I please’, which reflects the desire for flexibility during the summer months, is not reflected in the consumption hab...
Wednesday, August 28, 2024
Transparency: a key criteria for American womenSubscribers only
Cosmetic claims are one of the factors that persuade consumers to make a purchase. But do they really trust the claims made by brands? The Benchmarkin...
Wednesday, August 28, 2024
Sun protection: what are the habits of the French?Subscribers only
For many of us, the summer months are synonymous with sunbathing. Appinio, a research institute, has taken an interest in how consumers protect their ...
Wednesday, August 28, 2024
French people's favourite sunscreensSubscribers only
As in all cosmetics segments, there is a plethora of suncare products on offer. Idealo, an online comparison tool, has investigated which products and...
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