Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Tuesday, September 17, 2024

Inflation: the French are still struggling

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How is the purchasing power of the French? According to a recent IFOP-Fiducial survey for Sud Radio, 54% of households say they are finding it difficu...

Tuesday, September 3, 2024

The French summer beauty routine

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The maxim ‘In summer, I do what I please’, which reflects the desire for flexibility during the summer months, is not reflected in the consumption hab...

Wednesday, August 28, 2024

Transparency: a key criteria for American women

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Cosmetic claims are one of the factors that persuade consumers to make a purchase. But do they really trust the claims made by brands? The Benchmarkin...

Wednesday, August 28, 2024

Sun protection: what are the habits of the French?

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For many of us, the summer months are synonymous with sunbathing. Appinio, a research institute, has taken an interest in how consumers protect their ...

Wednesday, August 28, 2024

French people's favourite sunscreens

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As in all cosmetics segments, there is a plethora of suncare products on offer. Idealo, an online comparison tool, has investigated which products and...

Tuesday, July 9, 2024

2026: the year of change?

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According to forecasting agency WGSN, the year 2026 will mark a turning point in society and consumer habits. The trends consultancy believes that an ...

Tuesday, July 9, 2024

Shades of Gen Z

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Young people between the ages of 15 and 25 are among the prime targets for brands. But who are they really, and what do they aspire to? In a recent re...

Wednesday, July 3, 2024

Efficiency, well-being, multifunction: the latest trends in APAC

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Asia-Pacific is a key region for the cosmetics industry in terms of business opportunities. In a recent article, trend agency Euromonitor examined the...

Wednesday, July 3, 2024

Love, cuddles and fresh breath

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Oral hygiene is vital for good health… but not only that! It also plays a crucial role in social and romantic interactions. The Colgate brand has comm...

Tuesday, July 2, 2024

Sun exposure: the French are not properly protected

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According to a study carried out by OpinionWay for the FEBEA, consumers are still finding it difficult to protect themselves properly against the dang...

Tuesday, July 2, 2024

Sunscreens: what do consumers want?

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Data analysis agency Spate, in collaboration with Symrise, has produced a report highlighting the latest trends in sun protection and the brands most ...

Tuesday, June 25, 2024

What are the trends for 2025?

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Forecasting firm Trendalyctics has just published its predictions for the coming year. On the agenda: sweet fragrances, rituals designed to make you f...