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Trends:Consumers

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatmentsSubscribers only

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?Subscribers only

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.
Wednesday, November 20, 2024
Cosmetics shopping: what do Thais prefer?Subscribers only
Thais are swaying between the various distribution channels. In a recent report, trend research company Kantar takes a close look at the buying habits...
Tuesday, November 19, 2024
Beauty: the French in search of the best pricesSubscribers only
Once a beauty addict, always a beauty addict! Inflation has been rife for many months now, but that doesn’t mean the French have cut back on their bea...
Wednesday, November 6, 2024
Cosmetics: Americans' buying habitsSubscribers only
The investment bank Harris Williams has taken an interest in how the citizens of the United States will consume beauty in 2024. Among the key findings...
Wednesday, October 30, 2024
When well-being comes firstSubscribers only
Covid-19 has left its mark. Since the health crisis, well-being has become a priority for consumers. Most of them are aware that it is up to them to a...
Wednesday, October 30, 2024
Longevity: a strong trend in the APAC regionSubscribers only
As life expectancy increases, consumers are demanding cosmetic products adapted to their age-related issues. This trend is proving particularly true i...
Wednesday, October 23, 2024
Consumption: students are struggling as everSubscribers only
Students are among the most vulnerable groups in society. According to a recent study carried out by the IFOP polling institute for COP1 (a major play...
Tuesday, October 22, 2024
Young Americans are crazy about skincare productsSubscribers only
The American teenage consumer barometer is published twice a year by the investment bank Piper Sandler. For this second 2024 edition, the figures reve...
Wednesday, October 16, 2024
The beauty habits of young Americans as told by their parentsSubscribers only
The cosmetics industry is no longer the preserve of adults. Increasingly precocious, the younger generation knows how to take care of itself. In a rec...
Wednesday, October 16, 2024
Meeting the consumer of 2025Subscribers only
Forecasting firm Mintel has just published its report on the major consumer trends of the future. In this report, the agency highlights two trends tha...
Tuesday, October 15, 2024
Do the French shop on marketplaces?Subscribers only
When it comes to e-commerce, give me marketplaces! For a long time, these multi-brand spaces have struggled to make their mark on consumer habits. But...
Tuesday, October 8, 2024
2025 in three beauty trendsSubscribers only
The Mintel forecasting agency was one of the first to draw its crystal ball. It has just published its forecasts for the year ahead. And it seems that...
Wednesday, October 2, 2024
K-Beauty continues to appeal to APAC consumersSubscribers only
For some years now, Korean cosmetics have been a worldwide favourite. In a recent article, the Mintel forecasting agency explains that people in the A...
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