Ecoresponsibility

Trends:Consumers

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Skincare: a new extension of beauty treatments

Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmarking Company, which surveyed more than 4,000 American women.

How does Gen Z buy its skincare products?

Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, which surveyed 2,151 American consumers aged between 18 and 80.

Wednesday, January 8, 2025

Perfume: a product named desire

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Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest s...

Wednesday, December 18, 2024

Pinterest Predicts 2025: a colorful year ahead

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Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 202...

Tuesday, December 17, 2024

Cosmetics in Santa's hood!

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While we’ll have to wait until December 24 (or 25!) to unwrap our presents, the FEBEA already has an idea of what will be at the foot of the tree. Acc...

Wednesday, December 11, 2024

How do French women choose their skincare products

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There’s no crisis in the beauty sector. New products are regularly added to the shelves. And to find their way through this cosmetics jungle, French w...

Wednesday, December 11, 2024

Hair products: what Americans choose

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Consumers take great care of their hair. And they pay particular attention to the products they use. According to a recent study by the YouGov polling...

Tuesday, December 10, 2024

Generation Z under the microscope

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If marketing experts are to be believed, consumers aged 12 to 27 are different from other demographic groups. And to help luxury and cosmetics brands ...

Tuesday, December 10, 2024

How does Generation Z spend its money?

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Aged between 12 and 27, the Zs are not the consumers of tomorrow, but of today. Today, they represent 25% of the global population. The Nielsen IQ for...

Wednesday, December 4, 2024

Marketing for men

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At a time when all societal codes are changing, stereotypes linked to masculinity are wavering. In its latest report, forward-looking research firm Ka...

Tuesday, December 3, 2024

Do you speak Z?

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A complete break with the Boomers and far less smooth than their elders, the Millenials, the Zs are shaking up the beauty world. Born between 1997 and...

Wednesday, November 27, 2024

Consumer expectations... in brief

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Understanding consumer needs is crucial for players in the cosmetics industry. At the Beauty Leaders Summit held in Paris on November 20 and 21, 2024,...

Tuesday, November 26, 2024

Christmas 2024: consumers are "optimistic" for the season

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With the festive season fast approaching, many French consumers are starting to do their Christmas shopping. Despite a persistent inflationary context...

Wednesday, November 20, 2024

Purchasing power, sustainability, well-being: Euromonitor's 2025 forecasts

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With 2024 drawing to a close, it’s time for the trend agencies to give their predictions for the months ahead. The Euromonitor agency has just publish...