“Love me, please love me”, sang Michel Polnareff. But when you are a cosmetic brand, serenading is not enough to win points. Talkwaker, a company specializing in web monitoring solutions, has compiled a ranking of the most popular brands in 2021… and shares the key lessons for a successful seduction campaign.
To conduct its study, Talkwalker collected data on 1228 brands from 30 industries between 01/07/20 and 01/04/2021. They were analyzed based on their engagement rates.
Résultats
Talkwalker compiled a Top 50 list of the most liked brands across all industries. In the top tier are four cosmetic brands.
Here are the Top 10, in order:
• Huda Beauty
• Moulinex
• M.A.C
• Benefit Cosmetics
• Tefal
• Urban Decay
• Universal Music Group
• Kayo Sports
• Swiss Airlines
• Deezer
Other beauty brands are also present in the overall ranking. We find:
• Olay (12th,)
• Pond’s (18th)
• Glossier (23rd)
• Ulta Beauty (39th)
• Truly Beauty (40th)
• Lancome (41st)
• Clarins (43rd)
• Revlon (47th)
The keys to love
But how do you get consumers to like you? According to Talwalker, some points are crucial, such as:
• Being aspirational
• Being on the lookout for the latest trends
• Having a true CSR policy
• Doing influence marketing
• Taking care of the customer experience
• Being positive
• Engaging consumers in conversation on social networks
What is the point of being loved?
When you like a brand, it …
